Bing | Keyword Standard Dataset
Below are the measures and dimensions Alight Analytics considers standard for Bing - Keyword dataset. There is a one day lag on Bing and data is pulled for the previous 31 days.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field Name | Type | Description |
| Report Date | Date | The date the activity occurred. |
| Account | Dimension | The account name |
| Account Number | Dimension | The Bing Ads assigned number of an account. |
| Account ID | Dimension | The Bing Ads assigned identifier of an account. |
| Campaign | Dimension | The campaign name |
| Campaign ID | Dimension | The ID of the campaign. |
| Campaign Status | Dimension | The campaign status |
| Ad Group | Dimension | The ad group name |
| Ad Group ID | Dimension | The ID of the ad group. |
| Ad Group Status | Dimension | The ad group status |
| Ad Distribution | Dimension | The ad distribution attribute of an ad group. |
| Ad Type | Dimension | The ad type |
| Keyword | Dimension | The keyword text |
| Network | Dimension | The network type. |
| Impressions | Whole Number | The number of times an ad has been displayed on search results pages. Without impressions, there are no clicks or conversions. |
| Clicks | Whole Number | The number of times that the ads in the account were clicked |
| Conversions | Whole Number | The number of action completions by a customer after viewing your ad. |
| Average Position | Decimal Fraction | The average position of the ad on a webpage |
| Cost | Currency | The cost per click (CPC) summed for each click. |
| Insert Date | Dimension | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | When needed, distinguishes between Bing accounts – Contents defined by Alight. |