Below are the measures and dimensions Alight Analytics considers standard for MailChimp - Email dataset. There is a three day lag on MailChimp and data is pulled for the previous 365 days.
|The date the activity occurred.
|The name of the list.
|The subject line for the campaign.
|Title of the Campaign.
|The current state of a campaign delivery.
|The total number of opens for a campaign.
|The number of unique opens.
|The total number of clicks for a campaign.
|The number of unique clicks.
|The count of unsubscribes.
|Abuse complaints occur when someone reports your campaign as spam.
|Count of the recipients on the associated list.
|The total number of emails confirmed sent for this campaign so far.
|Emails sent less the number of hard/soft bounces.
|Internal use: when the row was inserted in the table
|When needed, distinguishes between Mailchimp accounts – Contents defined by Alight.