Google Analytics (Universal Analytics) | Geography
ChannelMix
Below are the fields ChannelMix considers standard for Google Analytics - Geography dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.
| Field Name | Type | Description |
| Report Date | Date | The date the activity occurred. |
| Device Category | Dimension | Desktop, laptop, mobile, tablet |
| Country | Dimension | User’s country derived from the IP address of the hit. |
| Region | Dimension | User’s region (or state) derived from the IP address of the hit. |
| Metro | Dimension | User’s metropolitan area derived from the IP address of the hit. |
| City | Dimension | User’s city derived from the IP address of the hit. |
| Latitude | Decimal Fraction | User’s latitude derived from the IP address of the hit. |
| Longitude | Decimal Fraction | User’s longitude derived from the IP address of the hit. |
| Sessions | Whole Number | The number of times visitors are actively engaged on your website. |
| Session Duration | Whole Number | The total length in seconds of visitors' sessions for the reporting period |
| Bounces | Whole Number | A Bounce represents a Visit with only one Pageview. |
| Users | Whole Number | The number of visitors with at least one session on your website |
| Pageviews | Whole Number | Pageviews measure traffic volume over time at the page-level |
| Goal Completions (1 - 10) – Reported individually | Whole Number | The total number of visitors who have completed all elements defined for this particular goal. |
| Goal Completions (11 - 20) – Reported individually. | Whole Number | Please indicate if your site uses goals 11-20 |
|
Insert Date |
TIMESTAMP |
When the record was inserted into ChannelMix |
|
ChannelMix Profile |
STRING |
A segment of a ChannelMix Client's data. For Google Analytics (UA) the profile is associated to a Google Analytics View (may include segments and/or filters applied as well) |