Facebook | Pages Standard Dataset
ChannelMix
Below are the measures and dimensions Alight Analytics considers standard for Facebook - Pages dataset. There is a one day lag on Facebook and data is pulled for the previous seven days.
This dataset can be automatically activated without a ticket through Dataset Activation.
|
Field Name
|
Type | Description |
| Report Date | Date | The date the activity occurred. |
| Page Name | Dimension | The name of the page. |
| Page Impressions | Whole Number | The total number of impressions seen of any content associated with your Page, whether clicked on or not. |
| Organic Page Impressions | Whole Number | The total number of times your posts were seen in News Feed, Ticker or on visits to your Page. These impressions can be by Fans or non-Fans. |
| Viral Page Impressions | Whole Number | The total number of impressions of a story published by a friend about your Page |
| Engaged Users | Whole Number | The number of unique users who engaged with your Page in the report period. Engagement includes any click or story created. |
| Page Stories | Whole Number | The number of stories created about your Page. Stories include: Likes of your Page; Likes, comments on, or shares of your Page posts; Answers to a Question you’ve asked; Responses to your Event; Mentions of your Page; Tags of your Page in a photo; Check-ins or Recommendations of your Place. |
| Page Fans | Whole Number | The number of people who like your Page |
| Unique Page Fan Adds | Whole Number | The number of new people who liked your Page in the report period |
| Unique Page Fan Removes | Whole Number | The number of new people who unliked your Page in the report period |
| Insert Date | Dimension | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | When needed, distinguishes between Facebook accounts – Contents defined by Alight. |