Below are the measures and dimensions Alight Analytics considers standard for Facebook - Pages dataset. There is a one day lag on Facebook and data is pulled for the previous seven days.
This dataset can be automatically activated without a ticket through Dataset Activation.
|Report Date||Date||The date the activity occurred.|
|Page Name||Dimension||The name of the page.|
|Page Impressions||Whole Number||The total number of impressions seen of any content associated with your Page, whether clicked on or not.|
|Organic Page Impressions||Whole Number||The total number of times your posts were seen in News Feed, Ticker or on visits to your Page. These impressions can be by Fans or non-Fans.|
|Viral Page Impressions||Whole Number||The total number of impressions of a story published by a friend about your Page|
|Engaged Users||Whole Number||The number of unique users who engaged with your Page in the report period. Engagement includes any click or story created.|
|Page Stories||Whole Number||The number of stories created about your Page. Stories include: Likes of your Page; Likes, comments on, or shares of your Page posts; Answers to a Question you’ve asked; Responses to your Event; Mentions of your Page; Tags of your Page in a photo; Check-ins or Recommendations of your Place.|
|Page Fans||Whole Number||The number of people who like your Page|
|Unique Page Fan Adds||Whole Number||The number of new people who liked your Page in the report period|
|Unique Page Fan Removes||Whole Number||The number of new people who unliked your Page in the report period|
|Insert Date||Dimension||Internal use: when the row was inserted in the table|
|ChannelMix Profile||Dimension||When needed, distinguishes between Facebook accounts – Contents defined by Alight.|