Facebook | Pages Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Facebook - Pages dataset. There is a one day lag on Facebook and data is pulled for the previous seven days.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name
Type Description
Report Date Date The date the activity occurred.
Page Name Dimension The name of the page.
Page Impressions Whole Number The total number of impressions seen of any content associated with your Page, whether clicked on or not.
Organic Page Impressions Whole Number The total number of times your posts were seen in News Feed, Ticker or on visits to your Page. These impressions can be by Fans or non-Fans.
Viral Page Impressions Whole Number The total number of impressions of a story published by a friend about your Page
Engaged Users Whole Number The number of unique users who engaged with your Page in the report period. Engagement includes any click or story created.
Page Stories Whole Number The number of stories created about your Page. Stories include: Likes of your Page; Likes, comments on, or shares of your Page posts; Answers to a Question you’ve asked; Responses to your Event; Mentions of your Page; Tags of your Page in a photo; Check-ins or Recommendations of your Place.
Page Fans Whole Number The number of people who like your Page
Unique Page Fan Adds Whole Number The number of new people who liked your Page in the report period
Unique Page Fan Removes Whole Number The number of new people who unliked your Page in the report period
Insert Date Dimension Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between Facebook accounts – Contents defined by Alight.

 

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