Google Analytics (Universal Analytics) | Session
ChannelMix
Below are the fields ChannelMix considers standard for Google Analytics - Sessions dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.
|
Field Name |
Type |
Description |
|
Report Date |
Date |
The date the activity occurred. |
|
Medium |
Dimension |
How the user got to your website. |
|
Source |
Dimension |
Name of the website that referred your website |
|
Campaign |
Dimension |
The campaign name |
|
Ad Content |
Dimension |
The ad text |
|
Keyword |
Dimension |
The keyword text |
|
Channel Grouping |
Dimension |
The Channel Group associated with an end user’s session for this View (defined by the View’s Channel Groupings). |
|
ChannelMix Channel |
Dimension |
A field created by ChannelMix using the Source, Medium, and Channel Grouping that is intended to provid more consistency to the channel by bucketing it into easily identifiable categories like Paid Social, Organic Social, Paid Search, Organic Search, Email, Display, etc. |
|
Device Category |
Dimension |
desktop, laptop, mobile, tablet |
|
Landing Page Path |
Dimension |
The page the users enters your website on. |
|
Landing Page Path Base |
Dimension |
Calculated: Landing Page Path without the query string (‘?’ and following) |
|
New Users |
Whole Number |
The number of sessions marked as a user’s first sessions |
|
Sessions |
Whole Number |
The count of users interacting with your website |
|
Session Duration |
Whole Number |
The time in seconds between the users first interaction on your website to the time of the last interaction on your website |
|
Bounces |
Whole Number |
A Bounce represents a Visit with only one Pageview. |
|
Pageviews |
Whole Number |
The counts of pages viewed on your website. |
|
Transactions |
Whole Number |
The number of purchases made through your website. |
|
Transaction Revenue |
Currency |
Specifies the total revenue or grand total associated with the transaction |
|
Item Quantity |
Integer | Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7 |
|
Item Revenue |
Currency | The total revenue from purchased product items |
|
All Goal Completions |
Whole Number |
The total of all goal completions. |
|
Goal Completions (1 - 10) – Reported individually. |
Whole Number |
The total number of visitors who have completed all elements defined for this particular goal. |
|
Goal Completions (11 - 20) – Reported individually. |
Whole Number |
Please indicate if your site uses goals 11-20 |
|
Insert Date |
TIMESTAMP |
When the record was inserted into ChannelMix |
|
ChannelMix Profile |
STRING |
A segment of a ChannelMix Client's data. For Google Analytics (UA) the profile is associated to a Google Analytics View (may include segments and/or filters applied as well) |