Below are the measures and dimensions Alight Analytics considers standard for Google Analytics - Sessions dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.
Field Name |
Type |
Description |
Report Date |
Date |
The date the activity occurred. |
Medium |
Dimension |
How the user got to your website. |
Source |
Dimension |
Name of the website that referred your website |
Campaign |
Dimension |
The campaign name |
Ad Content |
Dimension |
The ad text |
Keyword |
Dimension |
The keyword text |
Channel Grouping |
Dimension |
The Channel Group associated with an end user’s session for this View (defined by the View’s Channel Groupings). |
Device Category |
Dimension |
desktop, laptop, mobile, tablet |
Landing Page Path |
Dimension |
The page the users enters your website on. |
Landing Page Path Base |
Dimension |
Calculated: Landing Page Path without the query string (‘?’ and following) |
New Users |
Whole Number |
The number of sessions marked as a user’s first sessions |
Sessions |
Whole Number |
The count of users interacting with your website |
Session Duration |
Whole Number |
The time in seconds between the users first interaction on your website to the time of the last interaction on your website |
Bounces |
Whole Number |
A Bounce represents a Visit with only one Pageview. |
Pageviews |
Whole Number |
The counts of pages viewed on your website. |
Transactions |
Whole Number |
The number of purchases made through your website. |
Transaction Revenue |
Currency |
Specifies the total revenue or grand total associated with the transaction |
All Goal Completions |
Whole Number |
The total of all goal completions. |
Goal Completions (1 - 10) – Reported individually. |
Whole Number |
The total number of visitors who have completed all elements defined for this particular goal. |
Goal Completions (11 - 20) – Reported individually. |
Whole Number |
Please indicate if your site uses goals 11-20 |
Insert Date |
Dimension |
Internal use: when the row was inserted in the table |
ChannelMix Profile |
Dimension |
When needed, distinguishes between GA views – Contents defined by Alight. |
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