Google Analytics | Sessions Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Google Analytics - Sessions dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.

 

 

Field Name

Type

Description

Report Date

Date

The date the activity occurred.

Medium

Dimension

How the user got to your website.

Source

Dimension

Name of the website that referred your website

Campaign

Dimension

The campaign name

Ad Content

Dimension

The ad text

Keyword

Dimension

The keyword text

Channel Grouping

Dimension

The Channel Group associated with an end user’s session for this View (defined by the View’s Channel Groupings).

Device Category

Dimension

desktop, laptop, mobile, tablet

Landing Page Path

Dimension

The page the users enters your website on.

Landing Page Path Base

Dimension

Calculated: Landing Page Path without the query string (‘?’ and following)

New Users

Whole Number

The number of sessions marked as a user’s first sessions

Sessions

Whole Number

The count of users interacting with your website

Session Duration

Whole Number

The time in seconds between the users first interaction on your website to the time of the last interaction on your website

Bounces

Whole Number

A Bounce represents a Visit with only one Pageview.

Pageviews

Whole Number

The counts of pages viewed on your website.

Transactions

Whole Number

The number of purchases made through your website.

Transaction Revenue

Currency

Specifies the total revenue or grand total associated with the transaction

All Goal Completions

Whole Number

The total of all goal completions.

Goal Completions (1 - 10) – Reported individually.

Whole Number

The total number of visitors who have completed all elements defined for this particular goal.

Goal Completions (11 - 20) – Reported individually.

Whole Number

Please indicate if your site uses goals 11-20

Insert Date

Dimension

Internal use: when the row was inserted in the table

ChannelMix Profile

Dimension

When needed, distinguishes between GA views – Contents defined by Alight.

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