Below are the measures and dimensions Alight Analytics considers standard for Google Analytics - Pages dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.
|
Field Name |
Type |
Description |
|
Report Date |
Date |
The date the activity occurred. |
|
Medium |
Dimension |
How the user got to your website. |
|
Source |
Dimension |
Name of the website that referred your website |
|
Campaign |
Dimension |
The campaign name |
|
Ad Content |
Dimension |
The ad text |
|
Keyword |
Dimension |
The keyword text |
|
Channel Grouping |
Dimension |
The Channel Group associated with an end user’s session for this View (defined by the View’s Channel Groupings) |
|
Device Category |
Dimension |
Desktop, laptop, mobile, tablet |
|
Page Path |
Dimension |
Page URL |
|
Page Path Base |
Dimension |
Calculated: Page Path without the query string (‘?’ and following) |
|
Pageviews |
Whole Number |
Pageviews measure traffic volume over time at the page-level |
|
Unique Pageviews |
Whole Number |
Unique Pageviews represent the number of Visits during which the specified page, or group of pages, was viewed at least once. Multiple views of the same page and page refreshes are not included in this metric. |
|
Entrances |
Whole Number |
Entrances represent the number of Visits that started on a specific Web page or group of Web pages. |
|
Exits |
Whole Number |
Exits represent the number of Visits that ended on a specific Web page or group of Web pages. |
|
Bounces |
Whole Number |
A Bounce represents a Visit with only one Pageview. |
|
Time on Page |
Whole Number |
Seconds |
|
Insert Date |
Dimension |
Internal use: when the row was inserted in the table |
|
ChannelMix Profile |
Dimension |
When needed, distinguishes between GA views – Contents defined by Alight. |
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