Google Analytics (Universal Analytics) | Pages
ChannelMix
Below are the fields ChannelMix considers standard for Google Analytics - Pages dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.
|
Field Name |
Type |
Description |
|
Report Date |
Date |
The date the activity occurred. |
|
Medium |
Dimension |
How the user got to your website. |
|
Source |
Dimension |
Name of the website that referred your website |
|
Campaign |
Dimension |
The campaign name |
|
Ad Content |
Dimension |
The ad text |
|
Keyword |
Dimension |
The keyword text |
|
Channel Grouping |
Dimension |
The Channel Group associated with an end user’s session for this View (defined by the View’s Channel Groupings) |
|
ChannelMix Channel |
Dimension |
A field created by ChannelMix using the Source, Medium, and Channel Grouping that is intended to provide more consistency to the channel by bucketing it into easily identifiable categories like Paid Social, Organic Social, Paid Search, Organic Search, Email, Display, etc. |
|
Device Category |
Dimension |
Desktop, laptop, mobile, tablet |
|
Page Path |
Dimension |
Page URL |
|
Page Path Base |
Dimension |
Calculated: Page Path without the query string (‘?’ and following) |
|
Pageviews |
Whole Number |
Pageviews measure traffic volume over time at the page-level |
|
Unique Pageviews |
Whole Number |
Unique Pageviews represent the number of Visits during which the specified page, or group of pages, was viewed at least once. Multiple views of the same page and page refreshes are not included in this metric. |
|
Entrances |
Whole Number |
Entrances represent the number of Visits that started on a specific Web page or group of Web pages. |
|
Exits |
Whole Number |
Exits represent the number of Visits that ended on a specific Web page or group of Web pages. |
|
Bounces |
Whole Number |
A Bounce represents a Visit with only one Pageview. |
|
Time on Page |
Whole Number |
Seconds |
|
Insert Date |
TIMESTAMP |
When the record was inserted into ChannelMix |
|
ChannelMix Profile |
STRING |
A segment of a ChannelMix Client's data. For Google Analytics (UA) the profile is associated to a Google Analytics View (may include segments and/or filters applied as well) |