Google Analytics (Universal Analytics) | Pages

Below are the fields ChannelMix considers standard for Google Analytics - Pages dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.

 

Field Name

Type

Description

Report Date

Date

The date the activity occurred.

Medium

Dimension

How the user got to your website.

Source

Dimension

Name of the website that referred your website

Campaign

Dimension

The campaign name

Ad Content

Dimension

The ad text

Keyword

Dimension

The keyword text

Channel Grouping

Dimension

The Channel Group associated with an end user’s session for this View (defined by the View’s Channel Groupings)

ChannelMix Channel

Dimension

A field created by ChannelMix using the Source, Medium, and Channel Grouping that is intended to provide more consistency to the channel by bucketing it into easily identifiable categories like Paid Social, Organic Social, Paid Search, Organic Search, Email, Display, etc.

Device Category

Dimension

Desktop, laptop, mobile, tablet

Page Path

Dimension

Page URL

Page Path Base

Dimension

Calculated: Page Path without the query string (‘?’ and following)

Pageviews

Whole Number

Pageviews measure traffic volume over time at the page-level

Unique Pageviews

Whole Number

Unique Pageviews represent the number of Visits during which the specified page, or group of pages, was viewed at least once. Multiple views of the same page and page refreshes are not included in this metric.

Entrances

Whole Number

Entrances represent the number of Visits that started on a specific Web page or group of Web pages.

Exits

Whole Number

Exits represent the number of Visits that ended on a specific Web page or group of Web pages.

Bounces

Whole Number

A Bounce represents a Visit with only one Pageview.

Time on Page

Whole Number

Seconds

Insert Date

TIMESTAMP

When the record was inserted into ChannelMix

ChannelMix Profile

STRING

A segment of a ChannelMix Client's data. For Google Analytics (UA) the profile is associated to a Google Analytics View (may include segments and/or filters applied as well)

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request

Comments

0 comments

Please sign in to leave a comment.