Google Analytics | Events Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Google Analytics - Events dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.

Events are only returned from the API when all event dimensions are configured.

 

Field Name

Type

Description

Report Date

Date

The date the activity occurred.

Medium

Dimension

How the user got to your website

Source

Dimension

Name of the website that referred your website

Channel Grouping

Dimension

The Channel Group associated with an end user’s session for this View (defined by the View’s Channel Groupings)

Device Category

Dimension

Desktop, laptop, mobile, tablet

Event Category

Dimension

The category assigned to an event

Event Action

Dimension

The action assigned to an event

Event Label*

Dimension

Please specify if your site is configured with Event Labels

Campaign

Dimension

The campaign name

Total Events

Whole Number

Number of events

Unique Events

Whole Number

Number of unique events in the reporting period

Insert Date

Dimension

Internal use: when the row was inserted in the table

ChannelMix Profile

Dimension

When needed, distinguishes between GA views – Contents defined by Alight.

Was this article helpful?
0 out of 0 found this helpful
Have more questions? Submit a request

Comments

0 comments

Please sign in to leave a comment.