Google Analytics (Universal Analytics) | Events Standard Dataset
ChannelMix
Below are the fields ChannelMix considers standard for Google Analytics - Events dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.
Events are only returned from the API when all event dimensions are configured.
|
Field Name |
Type |
Description |
|
Report Date |
Date |
The date the activity occurred. |
|
Medium |
Dimension |
How the user got to your website |
|
Source |
Dimension |
Name of the website that referred your website |
|
Channel Grouping |
Dimension |
The Channel Group associated with an end user’s session for this View (defined by the View’s Channel Groupings) |
|
ChannelMix Channel |
Dimension |
A field created by ChannelMix using the Source, Medium, and Channel Grouping that is intended to provide more consistency to the channel by bucketing it into easily identifiable categories like Paid Social, Organic Social, Paid Search, Organic Search, Email, Display, etc. |
|
Device Category |
Dimension |
Desktop, laptop, mobile, tablet |
|
Event Category |
Dimension |
The category assigned to an event |
|
Event Action |
Dimension |
The action assigned to an event |
|
Event Label* |
Dimension |
Please specify if your site is configured with Event Labels |
|
Campaign |
Dimension |
The campaign name |
|
Total Events |
Whole Number |
Number of events |
|
Unique Events |
Whole Number |
Number of unique events in the reporting period |
|
Insert Date |
TIMESTAMP |
When the record was inserted into ChannelMix |
|
ChannelMix Profile |
STRING |
A segment of a ChannelMix Client's data. For Google Analytics (UA) the profile is associated to a Google Analytics View (may include segments and/or filters applied as well) |