Google Analytics (Universal Analytics) | Events Standard Dataset

Below are the fields ChannelMix considers standard for Google Analytics - Events dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.

Events are only returned from the API when all event dimensions are configured.

 

Field Name

Type

Description

Report Date

Date

The date the activity occurred.

Medium

Dimension

How the user got to your website

Source

Dimension

Name of the website that referred your website

Channel Grouping

Dimension

The Channel Group associated with an end user’s session for this View (defined by the View’s Channel Groupings)

ChannelMix Channel

Dimension

A field created by ChannelMix using the Source, Medium, and Channel Grouping that is intended to provide more consistency to the channel by bucketing it into easily identifiable categories like Paid Social, Organic Social, Paid Search, Organic Search, Email, Display, etc.

Device Category

Dimension

Desktop, laptop, mobile, tablet

Event Category

Dimension

The category assigned to an event

Event Action

Dimension

The action assigned to an event

Event Label*

Dimension

Please specify if your site is configured with Event Labels

Campaign

Dimension

The campaign name

Total Events

Whole Number

Number of events

Unique Events

Whole Number

Number of unique events in the reporting period

Insert Date

TIMESTAMP

When the record was inserted into ChannelMix

ChannelMix Profile

STRING

A segment of a ChannelMix Client's data. For Google Analytics (UA) the profile is associated to a Google Analytics View (may include segments and/or filters applied as well)

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