Google Analytics (Universal Analytics) | Technology
ChannelMix
Below are the fields ChannelMix considers standard for Google Analytics - Technology dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field Name | Type | Description |
| Report Date | Date | The date the activity occurred. |
| Device Category | Dimension | Desktop, laptop, mobile, tablet |
| Operating System | Dimension | Window, iOS |
| Browser | Dimension | Chrome, IE, Mozilla FireFox |
| Medium | Dimension | How the user got to your website. Example: Organic, referral, social, etc. |
| Source | Dimension | Name of the website that referred your website |
| Hostname | Dimension | The full domain name of the page requested. |
| User Type | Dimension | New user or returning user |
| Sessions | Whole Number | The number of times visitors are actively engaged on your website. |
| Bounces | Whole Number | A Bounce represents a Visit with only one Pageview. |
| Pageviews | Whole Number | Pageviews measure traffic volume overtime at the page-level |
| Session Duration | Whole Number | The total length in seconds of visitors' sessions for the reporting period |
|
Insert Date |
TIMESTAMP |
When the record was inserted into ChannelMix |
|
ChannelMix Profile |
STRING |
A segment of a ChannelMix Client's data. For Google Analytics (UA) the profile is associated to a Google Analytics View (may include segments and/or filters applied as well) |