Facebook | Posts Standard Dataset – ChannelMix

Below are the measures and dimensions ChannelMix considers standard for Facebook - Posts dataset. There is a one day lag on Facebook and data is pulled for the previous seven days.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name	Type	Description
Created Time	Date	The date the activity occurred.
Updated Time	Datetime	The time when the post was created, last edited, or the time of the last comment.
Post ID	Dimension	The post ID.
Post Message	Dimension	The status message in the post.
Post Type	Dimension	The type of post made.
Link	Dimension	The URL of the post.
Unique Post Impressions	Whole Number	The number of unique people who had your post enter their screen. Lifetime metric.
Post Impressions	Whole Number	The number of people who had your post enter their screen. Lifetime metric.
Post Video Views Organic	Whole Number	The number of times your videos played for at least 3 seconds, or total length if they're shorter than 3 seconds, by organic reach. Lifetime metric.
Post Video Complete Views Organic	Whole Number	The number of times your videos played from the beginning to 95%, or more, of its length, by organic reach.
Like Reaction Count	Whole Number	The LIKE count of this post. Lifetime metric. ** The like reaction counts include both "like" and "care" reactions
Love Reaction Count	Whole Number	The LOVE count of this post. Lifetime metric.
Wow Reaction Count	Whole Number	The WOW count of this post. Lifetime metric.
Haha Reaction Count	Whole Number	The HAHA count of this post. Lifetime metric.
Sorry Reaction Count	Whole Number	The SORRY count of this post. Lifetime metric.
Angry Reaction Count	Whole Number	The ANGRY count of this post. Lifetime metric.
Post Impressions Organic	Whole Number	The number of times your posts entered a person's screen through unpaid distribution. Lifetime metric.
Likes	Whole Number	The number of likes. Lifetime metric.
Comments	Whole Number	The comments count of this post. Only user comments. Lifetime metric.
Shares	Whole Number	The shares count of this post. Lifetime metric.
Account ID	Dimension	The account ID associated with the post.
Insert Date	Dimension	Internal use: when the row was inserted in the table.
ChannelMix Profile	Dimension	When needed, distinguishes between Facebook accounts – Contents defined by Alight.

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