Facebook | Posts Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Facebook - Posts dataset. There is a one day lag on Facebook and data is pulled for the previous seven days.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name Type Description
Created Time Date The date the activity occurred.
Updated Time Datetime The time when the post was created, last edited, or the time of the last comment.
Post ID Dimension The post ID.
Post Message Dimension The status message in the post.
Post Type Dimension The type of post made.
Link Dimension The URL of the post.
Unique Post Impressions Whole Number The number of unique people who had your post enter their screen. Lifetime metric.
Post Impressions Whole Number The number of people who had your post enter their screen. Lifetime metric.
Post Video Views Organic Whole Number The number of times your videos played for at least 3 seconds, or total length if they're shorter than 3 seconds, by organic reach. Lifetime metric.
Like Whole Number The LIKE count of this post. Lifetime metric.
Love Whole Number The LOVE count of this post. Lifetime metric.
Wow Whole Number The WOW count of this post. Lifetime metric.
Haha Whole Number The HAHA count of this post. Lifetime metric.
Sorry Whole Number The SORRY count of this post. Lifetime metric.
Angry Whole Number The ANGRY count of this post. Lifetime metric.
Post Impressions Organic Whole Number The number of times your posts entered a person's screen through unpaid distribution. Lifetime metric.
Comments Whole Number The comments count of this post. Only user comments. Lifetime metric.
Shares Whole Number The shares count of this post. Lifetime metric.
Account ID Dimension The account ID associated with the post.
Insert Date Dimension Internal use: when the row was inserted in the table.
ChannelMix Profile Dimension When needed, distinguishes between Facebook accounts – Contents defined by Alight.
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