Instagram | Media Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Instagram - Media dataset. The Instagram Business API only reports organic interaction metrics; interactions on ads containing a media object are not counted. There is a zero-day lag for Instagram data. Lifetime data is pulled each time.

This dataset requires an Instagram for Business connection.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name
Type Description
Report Date Date The date the activity occurred.
ID Dimension ID of Instagram Post.
Media Type Dimension Video, Image, etc.
Media Product Type Dimension Surface where the media is published. Can be AD, FEED, IGTV, or STORY.
Caption Dimension The description posted.
Video Title Dimension IGTV media title.
Username Dimension The username of the Instagram account.
Comment Count Whole Number Count of comments.
Like Count Whole Number Count of likes.
Link Dimension The link created for the post.
Engagement Whole Number Sum of likes, comment count, and saved counts on the IG Media.
Impressions Whole Number

The total number of times the IG Media object has been seen.

Reach Whole Number

The total number of unique Instagram accounts that have seen the IG Media object.

Saved Whole Number The total number of unique Instagram accounts that have saved the IG Media object.
Video Views Whole Number The total number of times the video has been seen. Returns 0 for videos in an album IG Media object.
Media Id Dimension The ID of the Instagram media.
Insert Date Dimension Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between Instagram accounts – Contents defined by Alight.
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