Instagram | Media Standard Dataset
ChannelMix
August 2022 Update: Now includes Instagram Reels data!
Below are the measures and dimensions ChannelMix considers standard for Instagram - Media dataset. The Instagram Business API only reports organic interaction metrics; interactions on ads containing a media object are not counted. There is a zero-day lag for Instagram data. Lifetime data is pulled each time.
This dataset requires an Instagram for Business connection.
This dataset can be automatically activated without a ticket through Dataset Activation.
|
Field Name
|
Type | Description |
| Report Date | Date | The date the activity occurred. |
| ID | Dimension | ID of Instagram Post. |
| Media Type | Dimension | Video, Image, etc. |
| Media Product Type | Dimension | Surface where the media is published. Can be AD, FEED, IGTV, or STORY. |
| Caption | Dimension | The description posted. |
| Username | Dimension | The username of the Instagram account. |
| Comment Count | Whole Number | Count of comments (Reels included). |
| Like Count | Whole Number | Count of likes (Reels included). |
| Link | Dimension | The link created for the post. |
| Engagement | Whole Number | Sum of likes, comment count, and saved counts on the IG Media (Reels included). |
| Impressions | Whole Number |
The total number of times the IG Media object has been seen (Reels NOT included). |
| Reach | Whole Number |
The total number of unique Instagram accounts that have seen the IG Media object (Reels included). |
| Saved | Whole Number | The total number of unique Instagram accounts that have saved the IG Media object (Reels included). |
| Video Views | Whole Number | The total number of times the video has been seen. Returns 0 for videos in an album IG Media object (Reels NOT included). |
| Reels Plays | Whole Number | Number of times the reels starts to play after an impression is already counted. This is defined as video sessions with 1 ms or more of playback and excludes replays. |
| Reels Shares | Whole Number | Number of shares of the reel. |
| Reels Total Interactions | Whole Number | Number of likes, saves, comments, and shares on the reel, minus the number of unlikes, unsaves, and deleted comments. |
| Media Id | Dimension | The ID of the Instagram media. |
| Insert Date | Dimension | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | When needed, distinguishes between Instagram accounts – Contents defined by Alight. |