Below are the measures and dimensions Alight Analytics considers standard for Instagram - Media dataset. The Instagram Business API only reports organic interaction metrics; interactions on ads containing a media object are not counted. There is a zero-day lag for Instagram data. Lifetime data is pulled each time.
This dataset requires an Instagram for Business connection.
This dataset can be automatically activated without a ticket through Dataset Activation.
|Report Date||Date||The date the activity occurred.|
|ID||Dimension||ID of Instagram Post.|
|Media Type||Dimension||Video, Image, etc.|
|Media Product Type||Dimension||Surface where the media is published. Can be AD, FEED, IGTV, or STORY.|
|Caption||Dimension||The description posted.|
|Video Title||Dimension||IGTV media title.|
|Username||Dimension||The username of the Instagram account.|
|Comment Count||Whole Number||Count of comments.|
|Like Count||Whole Number||Count of likes.|
|Link||Dimension||The link created for the post.|
|Engagement||Whole Number||Sum of likes, comment count, and saved counts on the IG Media.|
The total number of times the IG Media object has been seen.
The total number of unique Instagram accounts that have seen the IG Media object.
|Saved||Whole Number||The total number of unique Instagram accounts that have saved the IG Media object.|
|Video Views||Whole Number||The total number of times the video has been seen. Returns 0 for videos in an album IG Media object.|
|Media Id||Dimension||The ID of the Instagram media.|
|Insert Date||Dimension||Internal use: when the row was inserted in the table|
|ChannelMix Profile||Dimension||When needed, distinguishes between Instagram accounts – Contents defined by Alight.|