Instagram | Followers Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Instagram - Followers dataset. We cannot back-fill this data. Historical data will need to be provided. There is a zero day lag for Instagram data. 

This dataset requires an Instagram for Business connection.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name
Type Description
Report Date Date The date the activity occurred.
Followers Whole Number The total number of followers.
Previous Day Followers Whole Number The number of followers from the previous day.
Net Change Followers Whole Number The difference between today’s followers and yesterday’s followers.
Insert Date Dimension Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between Instagram accounts – Contents defined by Alight.
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