Twitter | Post Activity Standard Dataset
ChannelMix
Below are the measures and dimensions Alight Analytics considers standard for Twitter - Post Activity dataset. There is a zero day lag for Twitter and data is pulled for the previous seven days.
This dataset can be automatically activated without a ticket through Dataset Activation.
|
Field Name
|
Type | Description |
| Report Date | Date | The date the activity occurred. |
| Action Type | Dimension | The type of action |
| ID | Dimension | The ID of the tweet. |
| Text | Dimension | The post text |
| Actions | Whole Number | Always 1 (Used to count the number of Actions defined by Action Type.) |
| Favorite Count | Whole Number | The number of favorites. |
| Retweeted | True/False | Indicates if the post is original or a retweet |
| Retweet Count | Whole Number | The number of retweets. |
| Insert Date | Dimension | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | When needed, distinguishes between Twitter accounts – Contents defined by Alight. |