Below are the fields for the Paid Media OneView dataset. The sources that populate a OneView can be customized to your data specifications, however, the datasets that are available in the standard Paid Media OneView configuration are:
- Bing Ads (v_bing_ad_group)
- Twitter Ads (v_twitter_ads_line_item)
- Facebook Ads (v_facebook_ads_standard)
- Google Ads (v_google_ads_ad_group)
- Google Campaign Manager (v_gcm_standard)
- LinkedIn Ads (v_linkedin_ads_creative)
- Google Search Ads 360 (v_search_ads_360_ad_group)
- Snapchat Ads (v_snapchat_ads)
- Yahoo Gemini (v_yahoo_gemini_performance_stats)
- Traditional Media via Google Sheet (v_gs_traditional_media)
- Digital Media via Google Sheet (v_gs_digital_media_performance)
| Field | Field Type | Description |
| Report Date | Date | The date activity occurred |
| Data Source | String | The data source from where the record originated |
| Platform | String | The platform from where the data originated |
| Account | String | The account name from the platform the data was pulled |
| Campaign | String | The campaign name |
| Ad Group | String | The Ad Group or Placement name |
| Channel | String | A description of the marketing channel |
| Impressions | Integer | Total times the ads were served |
| Clicks | Integer | Total times the ads were clicked |
| Cost | Decimal | Total cost of ads |
| Video Views | Integer |
Total number of Video Views
|
| Video Completions | Integer | Total number of Video Completions |
| Conversions | Decimal |
Total conversions based on data source conversion tracking
|
| Conversion value | Decimal |
Total conversion value based on data source conversion tracking
|
| Insert Date | Timestamp |
The time in which the record was inserted into ChannelMix - Data freshness indicator
|
| ChannelMix Profile | String |
A descriptive name for the segment of data from each data source
|
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