ChannelMix | Paid Media OneView Performance

Below are the fields for the Paid Media OneView dataset. The sources that populate a OneView can be customized to your data specifications, however, the datasets that are available in the standard Paid Media OneView configuration are:

  • Bing Ads (v_bing_ad_group)
  • Twitter Ads (v_twitter_ads_line_item)
  • Facebook Ads (v_facebook_ads_standard)
  • Google Ads (v_google_ads_ad_group)
  • Google Campaign Manager (v_gcm_standard)
  • LinkedIn Ads (v_linkedin_ads_creative)
  • Google Search Ads 360 (v_search_ads_360_ad_group)
  • Snapchat Ads (v_snapchat_ads)
  • Yahoo Gemini (v_yahoo_gemini_performance_stats)
  • Traditional Media via Google Sheet (v_gs_traditional_media)
  • Digital Media via Google Sheet (v_gs_digital_media_performance)
Field Field Type Description
Report Date Date The date activity occurred
Data Source String The data source from where the record originated
Platform String The platform from where the data originated
Account String The account name from the platform the data was pulled
Campaign String The campaign name
Ad Group String The Ad Group or Placement name
Channel String A description of the marketing channel
Impressions Integer Total times the ads were served
Clicks Integer Total times the ads were clicked
Cost Decimal Total cost of ads
Video Views Integer
Total number of Video Views
Video Completions Integer Total number of Video Completions
Conversions Decimal
Total conversions based on data source conversion tracking
Conversion value Decimal
Total conversion value based on data source conversion tracking
Insert Date Timestamp
The time in which the record was inserted into ChannelMix - Data freshness indicator
ChannelMix Profile String
A descriptive name for the segment of data from each data source
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