Google Campaign Manager | Activity Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Google Campaign Manager - Activity dataset.

Pro Tip: When requesting this data set please let the Data Solutions team know what kind of attribution window is configured for your conversions in Campaign Manager.  This will help determine the proper window of time that your data set will be refreshed each day.

Field Name Field Type Description
Date DATE The date the activity occurred
Advertiser STRING Advertiser
Advertiser ID STRING Advertiser ID
Campaign STRING Campaign
Campaign ID STRING Campaign ID
Placement STRING Placement
Placement ID STRING Placement ID
Creative STRING Creative
Creative ID STRING Creative ID
Platform Type STRING The platform description
Site DCM STRING The site where the ad was served
Activity STRING The activity that was completed
Activity ID STRING Activity ID
Total Conversions FLOAT Number of times a conversion occurred for the ad, in the attribution window
Total Revenue FLOAT Number of times a conversion occurred for the ad, in the attribution window
View Through Conversions FLOAT Number of times a conversion occurred for the ad, in the attribution window, following an impression
Click Through Conversions FLOAT Number of times a conversion occurred for the ad, in the attribution window, following a click
Insert Date TIMESTAMP ChannelMix Field - When the row was inserted into ChannelMix
ChannelMix Profile STRING ChannelMix Field - The descriptive name assigned to this data segment
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