Google Campaign Manager | Activity Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Google Campaign Manager - Activity dataset. The last 30 days of data are pulled each day.

Field Name Field Type Description
Date DATE The date the activity occurred
Advertiser STRING Advertiser
Advertiser ID STRING Advertiser ID
Campaign STRING Campaign
Campaign ID STRING Campaign ID
Placement STRING Placement
Placement ID STRING Placement ID
Creative STRING Creative
Creative ID STRING Creative ID
Platform Type STRING The platform description
Site DCM STRING The site where the ad was served
Activity Group STRING A set of Floodlight activities that have been grouped together in Campaign Manager 360 for reporting purposes.
Activity Group ID STRING The ID for the Activity Group
Activity STRING The activity that was completed
Activity ID STRING Activity ID
Total Conversions FLOAT Number of times a conversion occurred for the ad, in the attribution window
Total Revenue FLOAT The total amount of revenue attributed to conversions.
View Through Conversions FLOAT Number of times a conversion occurred for the ad, in the attribution window, following an impression
View Through Revenue FLOAT The total amount of revenue attributed to view-through conversions. Revenue is calculated for Floodlight sales activities.
Click Through Conversions FLOAT Number of times a conversion occurred for the ad, in the attribution window, following a click
Click Through Revenue FLOAT The total amount of revenue attributed to click-through conversions. Revenue is calculated for Floodlight sales activities.
Insert Date TIMESTAMP ChannelMix Field - When the row was inserted into ChannelMix
ChannelMix Profile STRING ChannelMix Field - The descriptive name assigned to this data segment
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