Google Campaign Manager | Standard Dataset
ChannelMix
Below are the measures and dimensions ChannelMix considers standard for the Google Campaign Manager dataset. ChannelMix will update your datasets with the most recent 30 days of data every day to account for 30 day conversion attribution windows. If you have adjusted your conversion window in Campaign Manager's user interface to be longer than 30 days, please let the ChannelMix Support team know so that we can adjust your ChannelMix datasets to account or that and ensure that all your conversions are being reported!
This is an activate-able dataset through ChannelMix Control Center.
| Field Name | Field Type | Description |
| Date | DATE | The date the activity occurred |
| Advertiser | STRING | Advertiser |
| Advertiser ID | STRING | Advertiser ID |
| Campaign | STRING | Campaign |
| Campaign ID | STRING | Campaign ID |
| Placement | STRING | Placement |
| Placement ID | STRING | Placement ID |
| Creative | STRING | Creative |
| Creative ID | STRING | Creative ID |
| Platform Type | STRING | The platform description |
| Site DCM | STRING | The site where the ad was served |
| Impressions | INTEGER | Number of times the ad was served |
| Clicks | INTEGER | Number of times the ad was clicked |
| Media Cost | FLOAT | The media cost for the ad |
| Planned Media Cost | FLOAT | The cost planned for the ad |
| Click Through Conversions | FLOAT | Number of times a conversion occurred for the ad, in the attribution window, following a click |
| View Through Conversions | FLOAT | Number of times a conversion occurred for the ad, in the attribution window, following an impression |
| Total Conversions | FLOAT | Number of times a conversion occurred for the ad, in the attribution window |
| Click Through Revenue | FLOAT | The total amount of revenue attributed to click-through conversions. Revenue is calculated for Floodlight sales activities. |
| View Through Revenue | FLOAT | The total amount of revenue attributed to view-through conversions. Revenue is calculated for Floodlight sales activities. |
| Total Revenue | FLOAT | The total amount of revenue attributed to conversions. |
| Video Completions | INTEGER | Number of times a video ad was viewed until the end of the video |
| Video First Quartile Completions | INTEGER | Number of times a video ad was viewed 25% of the way through |
| Video Midpoints | INTEGER | Number of times a video ad was viewed 50% of the way through |
| Video Third Quartile Completions | INTEGER | Number of times a video ad was viewed 75% of the way through |
| Video Plays | INTEGER | Number of times a video ad was started |
| Insert Date | TIMESTAMP | ChannelMix Field - When the row was inserted into ChannelMix |
| ChannelMix Profile | STRING | ChannelMix Field - The descriptive name assigned to this data segment |