🔌Google Campaign Manager | Connection Details
ChannelMix
Connection Overview
Connection Authentication
In order for ChannelMix to pull data from your Google Campaign Manager (GCM) account, we will first need you to connect within the Connect page of ChannelMix Control Center.
Profile Association and Values
A ChannelMix Profile will be defined by associating a Google Campaign Manager "Profile" to it. ChannelMix will only have access to data/reports that are associated to the GCM Profile you assign. To learn more about GCM Profiles, please check out the information available in their help center.
When associating a ChannelMix Profile to a GCM Profile, you can also choose to isolate a single Advertiser. Use the "Advertise to Filter" field to target a specific advertiser under a GCM Profile. Only one Advertiser can be selected so if you have multiple advertisers you'll need to leave the field blank and then filter the ChannelMix report after it's been created.
The Reach and Floodlight reports listed below WILL REQUIRE a Floodlight ID on the connection.
- Google Campaign Manager | Placement Unique Reach Dataset
- Google Campaign Manager | Floodlight Creative Activity Dataset
Standard Datasets
The following standard datasets are now activatable within ChannelMix Control Center.
- Google Campaign Manager | Standard Dataset
- Google Campaign Manager | Activity Standard Dataset
- Google Campaign Manager | Geography Dataset
- Google Campaign Manager | Geography Activity Dataset
- Google Campaign Manager | Placement Unique Reach Dataset
- Google Campaign Manager | Floodlight Creative Activity Dataset
If you need additional fields added or would like to create a more custom dataset, you can reference the Standard Report Dimensions and Standard Report Metrics sections, so you can provide us with the fields you would like to have. Activatable datasets are only compatible with the Standard, Floodlight and Reach reports at this time.
Note: If any of your current datasets are utilizing the report ID setup process, those will be unaffected by this new setup process. If you would like to transition over to the new setup so that you can have activatable dataset using what you may have current dubbed as your "standard", you can submit a ticket to our Product Support team for getting that transitioned.
Custom Dataset Requests
ATTENTION:
Google announced in July 2023 that the GCM user interface for offline reports (which are used via ChannelMix ETL processes) will be deprecated. The announcement indicates that reports will still be accessible via the API so ChannelMix does not anticipate any service interruptions at this time.
This change will continue to be monitored for API changes and announcements will be sent to any affected ChannelMix customers.
Alternative Dataset Setup Process Utilizing the GCM Report ID
If the above does not work to set up your dataset, please refer to this article that explains how to obtain a Report ID within Google Campaign Manager. Once you have set up your report, you will need to provide us with the report ID.
A few things to note here:
- Any changes to the report in Google Campaign Manager will break our connection.
- If you decide later to change the report, we just ask that you let us know so that we can alter the call set up.
- Make sure your reports are not filtering out data you may need.
- The report needs to be returning a CSV.
- Make sure the date selection at the top of the report is set to "custom".
- Google will have you specify a date range after changing it, but you can pick any dates. Our call will automatically set the desired date range so long as it is set to "custom".
Time Zone Reporting
ChannelMix does not alter requests to UTC. Data is returned using the default time zone settings on the Advertiser Account. https://support.google.com/campaignmanager/answer/6172804