Twitter is a social media platform that provides many features for brands and users to share their thoughts and ideas about... anything.
*this article covers the details about how ChannelMix connects and automates data related to Twitter Ads. If you are looking for Organic Twitter information, check out the Organic Twitter connection detail article.
Learn more about Twitter Ad's API documentation at their website: https://developer.twitter.com/en/docs/twitter-ads-api/analytics/overviewhttps://developer.twitter.com/en/docs/twitter-api/v1Twitter API V1
Learn more about Twitter at their company website: https://about.twitter.com/en
In order to connection to Twitter Ads in ChannelMix you will need :
- A Twitter account with access to at least one active Twitter Ads account with ACCOUNT_ADMIN, AD_MANAGER, or CAMPAIGN_ANALYST permissions. Learn more about authenticated user access in Twitter Ads' campaign management documentation.
- At least one campaign and one promotable user in the Twitter Ads account.
A profile in ChannelMix for Twitter Ads will represent exactly one Twitter Ads account. Campaigns should be managed appropriately at the Account level within the Twitter Ads user interface. If you are an agency that manages many campaigns, do not use one Twitter Ads account to manage different customers.
Time Zone Reporting
ChannelMix reports Twitter Ads reports in the time zone specified on the Twitter Ads account. Requests made using the DAY start_time and end_time. Read more about specifying granularity to DAY in analytics reports in Twitter's Analytics Overview.
DAY: both the start time and end time values must be aligned with midnight in the account's time zone
API Endpoints Explained
Twitter Ad's combination of "entities" and "metric groups" are available in their documentation. ChannelMix's connection to Twitter Ads can pull from these analytics endpoints to report Ads Account data.
Due to the number of combinations, please refer to Twitter's documenation or submit a ticket to to ChannelMix help center for more specific information about the datasets available. Standard datasets are listed in the follow section.