Twitter is a social media platform that provides many features for brands and users to share their thoughts and ideas about... anything.
*this article covers the details about how ChannelMix connects and automates data related to Organic Tweets and Retweets. If you are looking for Twitter Ads information, check out the Twitter Ads connection detail article.
Learn more about Twitter's API documentation at their website: https://developer.twitter.com/en/docs/twitter-api/v1Twitter API V1
Learn more about Twitter at their company website: https://about.twitter.com/en
To authenticate Twitter, you'll need to have access to a Twitter account (@twitter-account-example) and then use your Twitter credentials to authenticate the ChannelMix application.
Each ChannelMix Profile can be associated to 1 Twitter Accout handle.
Time Zone Reporting
Organic twitter data revolves around a Tweet. Tweets are pulled from the Tweet object in the Twitter API and described by the day on which they were created (i.e. created_date) which is reported in the UTC time zone.
API Endpoints Explained
Tweet object - Data for tweets is pulled by tweet_id for the timeframe being requested from Twitter. Engagement metrics associated to a tweet will be reported as a lifetime metric of the tweet; not asscociated to the time the engagement occured. Since tweets generally have a short engagement lifespan, ChannelMix will refresh tweets that are seven days old by default. Tweets that are older than seven days are not refreshed unless specificly requested to be customized (rate limits may apply).
User object - Data for users describe meta data about the twitter account handle. This data is pulled in real time and cannot be backfilled for historical trends. ChannelMix will store daily data related to your twitter handles from the day you create the dataset and in the future but not historical data.
ChannelMix provides template dashboards for both Tableau and Power BI. Learn more at the links below: