Facebook Ads | How to Connect

In order for Alight Analytics to have access to your Facebook Ads account, you will need to setup a new connection via the connect page of ChannelMix Control Center.  This will require a Facebook account username and password that has access to the Facebook Business Manager account from which you'd like to pull data.

Checkout this article for a general overview of the connection process!

Again, this connection is made using a Facebook Business Manager account. In some cases, you may have the Facebook Business Manager account associated to your personal Facebook account. Don't fret, Alight Analytics won't pull any personal information unless you associate a profile to your personal account.  

The ChannelMix standard Facebook Ads datasets are documented below.  Custom dataset configurations are available upon request.  

Facebook Ads | Standard Dataset

Facebook Ads | Standard Conversion Dataset



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