🔌Google Search Ads 360 | Connection Details
ChannelMix
Connecting
In order for Alight Analytics to have access to your Google Search Ads 360 account, you will need to connect within the Connect page of ChannelMix Control Center.
Be prepared to provide us the Advertiser ID and Agency ID for the ChannelMix Profile you are requesting to be setup. The easiest way to find these in the user interface is to navigate to Search Ads 360 Campaign Management and select the specific advertiser for which you'd like to pull data. Once you are there you should be able to get these values out of the URL:
ay=20100000000XXXXXX (Agency ID)
av=21700000001XXXXXX (Advertiser ID)
Time Zone Reporting
Search Ads 360 uses the following time zones to determine the date on which actions, such as clicks and conversions, occur:
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Engine metrics and social engagement metrics use the engine account’s time zone.
You set the time zone in the engine account itself before the first sync into Search Ads 360. After the first sync, any time-zone changes you make in the engine will be ignored by Search Ads 360.
You can view an engine account's time zone by adding the Account time zone column to the Engine accounts tab. - Visits use the engine account's time zone.
source: https://support.google.com/searchads/answer/2980229
Standard Datasets
Once we receive your request we can construct the datasets for you. No need to build a report in the user interface.
The standard dataset for Google Search Ads 360 are documented below. They are a great place to start if you are new to reporting with this source.
Google Search Ads 360 | Ad Conversion
Google Search Ads 360 | Ad Group
Google Search Ads 360 | Ad Group Conversion
Google Search Ads 360 | Campaign
Google Search Ads 360 | Campaign Conversion