Google Ads | Ad Group Conversion Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Google Ads - Ad Group Conversion dataset. There is a one day lag on Google Ads and data is pulled for the previous 31 days.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name

Type

Description

Report Date

Date

The date the activity occurred.

Account Descriptive Name

Dimension

The descriptive name of the Customer account.

External Customer ID

Whole Number

The Customer ID.

Campaign

Dimension

The Campaign name.

Campaign Status

Dimension

The Campaign status.

Ad Group

Dimension

The Ad Group name.

Ad Group Status

Dimension

Status of the ad group.

Network 

Dimension

The network type.

Device

Dimension

Computers, mobile devices with full browsers, and tablets with full browsers

Conversion Category

Dimension

Category that describes the action taken.

Conversion Name

Dimension

The name of the conversion.

Conversion Value

Currency

The sum of conversion values for all conversions.

Conversions

Whole Number

The number of conversions for all conversion actions that you have opted into optimization.

View-Through Conversions

Whole Number

The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.

Insert Date

DateTime

Internal use: when the row was inserted in the table

ChannelMix Profile

Dimension

When needed, distinguishes between Google Ads accounts – Contents defined by Alight.

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