Below are the measures and dimensions Alight Analytics considers standard for Google Ads - Ad Group Conversion dataset. There is a one day lag on Google Ads and data is pulled for the previous 31 days.
This dataset can be automatically activated without a ticket through Dataset Activation.
|
Field Name |
Type |
Description |
|
Report Date |
Date |
The date the activity occurred. |
|
Account Descriptive Name |
Dimension |
The descriptive name of the Customer account. |
|
External Customer ID |
Whole Number |
The Customer ID. |
|
Campaign |
Dimension |
The Campaign name. |
|
Campaign Status |
Dimension |
The Campaign status. |
|
Ad Group |
Dimension |
The Ad Group name. |
|
Ad Group Status |
Dimension |
Status of the ad group. |
|
Network |
Dimension |
The network type. |
|
Device |
Dimension |
Computers, mobile devices with full browsers, and tablets with full browsers |
|
Conversion Category |
Dimension |
Category that describes the action taken. |
|
Conversion Name |
Dimension |
The name of the conversion. |
|
Conversion Value |
Currency |
The sum of conversion values for all conversions. |
|
Conversions |
Whole Number |
The number of conversions for all conversion actions that you have opted into optimization. |
|
View-Through Conversions |
Whole Number |
The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. |
|
Insert Date |
DateTime |
Internal use: when the row was inserted in the table |
|
ChannelMix Profile |
Dimension |
When needed, distinguishes between Google Ads accounts – Contents defined by Alight. |
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