Below are the measures and dimensions Alight Analytics considers standard for Google Ads - Ad Performance Conversion dataset. There is a one day lag on Google Ads and data is pulled for the previous 31 days.
This dataset can be automatically activated without a ticket through Dataset Activation.
Field Name |
Type | Description |
Report Date | Date | The date the activity occurred. |
Account Descriptive Name | Dimension | The descriptive name of the Customer account. |
External Customer ID | Dimension | The Customer ID. |
Campaign ID | Dimension | The ID of the Campaign. |
Campaign Name | Dimension | The Campaign name. |
Campaign Status | Dimension | The Campaign status. |
Ad Group ID | Dimension | The ID of the Ad Group. |
Ad Group Name | Dimension | The name of the AdGroup. |
Ad Group Status | Dimension | Status of the AdGroup. |
Ad Id | Dimension | ID of the main object of this row. |
Ad Type | Dimension | The type of the Ad. |
Status | Dimension |
The status of the main object in this row. |
Network | Dimension |
The network type. |
Device | Dimension | Device type where the impression was shown. |
Creative Final URLs | Dimension | The URLS of the page on your website that people reach when they click your ad. |
Display URL | Dimension | Display URL of the Ad. |
Image Ad URL | Dimension | The image ad specific value. Prefix this value with "https://tpc.googlesyndication.com/pageadimg/imgad?id=" to get the full URL. |
Image Creative Name | Dimension | Name for the image ad. |
Description | Dimension | The descriptive text of an expanded text ad or responsive display ad. |
Description Line 1 | Dimension | Line 1 description of the Ad |
Description Line 2 | Dimension | Line 2 description of the Ad |
Responsive Search Ad Description | Dimension | Details about all descriptive text for a responsive search ad, including the asset text, pinning, and performance label. |
Gmail Teaser Description | Dimension | The description in the GmailAd teaser. |
Marketing Image Description | Dimension |
The description of the marketing image in the GmailAd. |
Multi Asset Responsive Display Ad Descriptions | Dimension | The descriptions setting for a MultiAssetResponsiveDisplayAd. |
Headline | Dimension | The ad headline for a TextAd. |
Headline Part 1 | Dimension | The first part of an expanded text ad headline. |
Headline Part 2 | Dimension | The second part of an expanded text ad headline. |
Expanded Text Ad Headline Part 3 | Dimension |
The headline part 3 of the expanded text ad. |
Gmail Teaser Headline | Dimension |
The headline in the GmailAd teaser. |
Marketing Image Headline | Dimension |
The headline of the marketing image in the GmailAd. |
Multi Asset Responsive Display Ad Headlines | Dimension | The headline setting for a MultiAssetResponsiveDisplayAd. |
Responsive Search Ad Headlines | Dimension | Details about all headlines for a responsive search ad, including the asset text, pinning, and performance label. |
Universal App Ad Headlines | Dimension | The list of headers of the Universal App ad. |
Long Headline | Dimension | The long format of the headline in a responsive display ad. |
Short Headline | Dimension |
The short format of the headline in a responsive display ad. |
Conversion Type Name | Dimension |
The name of the conversion type. Prevents zero-conversion rows from being returned. |
Conversion Category Name | Dimension |
A category that describes the action the user will take to complete a conversion. |
External Conversion Source | Dimension |
The source of conversion such as website, import from calls. |
All Conversions | FLOAT | Best estimate of the total number of conversions that Google Ads drives |
All Conversion Value | FLOAT | The total value of all of your conversions, including those that are estimated |
Conversions | Whole Number | The number of conversions for all conversion actions that you have opted into optimization. |
Conversion Value | Decimal Fraction | The sum of conversions values for all conversions. |
View Through Conversions | FLOAT | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. |
Cross Device Conversions | FLOAT |
Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser. |
Cost Per Conversion | FLOAT |
The Cost attributable to conversion-tracked clicks divided by the number of conversions. |
Insert Date | DateTime | Internal use: when the row was inserted in the table |
ChannelMix Profile | Dimension | When needed, distinguishes between Google Ads accounts – Contents defined by Alight. |
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