Google Ads | Ad Performance Conversion Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Google Ads - Ad Performance Conversion dataset. There is a one day lag on Google Ads and data is pulled for the previous 31 days.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name

Type Description
Report Date Date The date the activity occurred.
Account Descriptive Name Dimension The descriptive name of the Customer account.
External Customer ID Dimension The Customer ID.
Campaign ID Dimension The ID of the Campaign.
Campaign Name Dimension The Campaign name.
Campaign Status Dimension The Campaign status.
Ad Group ID Dimension The ID of the Ad Group.
Ad Group Name Dimension The name of the AdGroup.
Ad Group Status Dimension Status of the AdGroup.
Ad Id Dimension ID of the main object of this row.
Ad Type Dimension The type of the Ad.
Status Dimension

The status of the main object in this row.

Network Dimension

The network type.

Device Dimension Device type where the impression was shown.
Creative Final URLs Dimension The URLS of the page on your website that people reach when they click your ad.
Display URL Dimension Display URL of the Ad.
Image Ad URL Dimension The image ad specific value. Prefix this value with "https://tpc.googlesyndication.com/pageadimg/imgad?id=" to get the full URL.
Image Creative Name Dimension Name for the image ad.
Description Dimension The descriptive text of an expanded text ad or responsive display ad.
Description Line 1 Dimension Line 1 description of the Ad
Description Line 2 Dimension Line 2 description of the Ad
Responsive Search Ad Description Dimension Details about all descriptive text for a responsive search ad, including the asset text, pinning, and performance label.
Gmail Teaser Description Dimension The description in the GmailAd teaser.
Marketing Image Description Dimension

The description of the marketing image in the GmailAd.

Multi Asset Responsive Display Ad Descriptions Dimension The descriptions setting for a MultiAssetResponsiveDisplayAd.
Headline Dimension The ad headline for a TextAd.
Headline Part 1 Dimension The first part of an expanded text ad headline.
Headline Part 2 Dimension The second part of an expanded text ad headline.
Expanded Text Ad Headline Part 3 Dimension

The headline part 3 of the expanded text ad.

Gmail Teaser Headline Dimension

The headline in the GmailAd teaser.

Marketing Image Headline Dimension

The headline of the marketing image in the GmailAd.

Multi Asset Responsive Display Ad Headlines Dimension The headline setting for a MultiAssetResponsiveDisplayAd.
Responsive Search Ad Headlines Dimension Details about all headlines for a responsive search ad, including the asset text, pinning, and performance label.
Universal App Ad Headlines Dimension The list of headers of the Universal App ad.
Long Headline Dimension The long format of the headline in a responsive display ad.
Short Headline Dimension

The short format of the headline in a responsive display ad.

Conversion Type Name Dimension

The name of the conversion type. Prevents zero-conversion rows from being returned.

Conversion Category Name Dimension

A category that describes the action the user will take to complete a conversion.

External Conversion Source Dimension

The source of conversion such as website, import from calls.

All Conversions FLOAT Best estimate of the total number of conversions that Google Ads drives
All Conversion Value FLOAT The total value of all of your conversions, including those that are estimated
Conversions Whole Number The number of conversions for all conversion actions that you have opted into optimization.
Conversion Value Decimal Fraction The sum of conversions values for all conversions.
View Through Conversions FLOAT The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.
Cross Device Conversions FLOAT

Conversions from when a customer clicks on an ad on one device, then converts on a different device or browser.

Cost Per Conversion FLOAT

The Cost attributable to conversion-tracked clicks divided by the number of conversions.

Insert Date DateTime Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between Google Ads accounts – Contents defined by Alight.
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