Below are the measures and dimensions Alight Analytics considers standard for Google Ads - Ad Performance Conversion dataset. There is a one day lag on Google Ads and data is pulled for the previous 31 days.
This dataset can be automatically activated without a ticket through Dataset Activation.
|
Field Name |
Type | Description |
| Report Date | Date | The date the activity occurred. |
| Account | Dimension | The descriptive name of the Customer account. |
| Customer ID | Dimension | The Customer ID. |
| Campaign ID | Dimension | The ID of the campaign. |
| Campaign | Dimension | The Campaign name. |
| Campaign Status | Dimension | The Campaign status. |
| Ad Group ID | Dimension | The ID of the Ad Group. |
| Ad Group | Dimension | The Ad Group name. |
| Ad Group Status | Dimension | Status of the ad group. |
| Ad ID | Whole Number | The ID of the AdGroup |
| Ad Type | Dimension | The type of the ad. |
| Status | Dimension | The status of the AdGroup |
| Network | Dimension | The network type. |
| Description | Dimension | Description of the Ad |
| Description 1 | Dimension | Line 1 description of the Ad |
| Description 2 | Dimension | Lne 2 description of the Ad |
| Display URL | Dimension | Display URL of the Ad |
| Device | Dimension | Device type where the impression was shown |
| Headline | Dimension | The Ad headline for a TextAd |
| Headline Part 1 | Dimension | First part of the headline |
| Headline Part 2 | Dimension | Second Part of the headline |
| Image Ad URL | Dimension | Prefix this value with "https://tpc.googlesyndication.com/pageadimg/imgad?id=" to get the full URL. |
| Creative Final URLS | Dimension | The URLS of the page on your website that people reach when they click your ad |
| Conversion Category Name | Dimension | The category that describes the action the user will take to complete a conversion. |
| Conversion Type Name | Dimension | The name of the conversion type |
| External Conversion Source | Dimension | The source of conversion such as website, import from calls |
| Conversions | Whole Number | The number of conversions for all conversion actions that you have opted into optimization. |
| Conversions Value | Decimal Fraction | The sum of conversion values for all conversions. |
| Cost Per Conversion | Decimal Fraction | The cost attributable to conversion-tracked clicks divided by the number of conversions values |
| Cross Device Conversions | Whole Number | Conversions from when a customer clicks on an AdWords ad on one device, then converts on a different device or browser. |
| View Through Conversions | Float | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. |
| Insert Date | DateTime | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | When needed, distinguishes between Google Ads accounts – Contents defined by Alight. |
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