Google Ads | Campaign Standard Dataset

Field Name

Type

Description

Report Date

Date

The date the activity occurred.

Account Currency Code

Dimension

The currency of the account.

Account Descriptive Name

Dimension

The descriptive name of the Customer account.

External Customer ID

Whole Number

The Customer ID.

Campaign ID

Dimension

The Campaign ID.

Campaign

Dimension

The Campaign name.

Campaign Status

Dimension

The Campaign status.

Network

Dimension

The network type.

Device

Dimension

Computers, mobile devices with full browsers, and tablets with full browsers

Customer Descriptive Name

Dimension

The descriptive name of the customer.

Budget ID

Dimension

The Budget ID.

Daily Budget

Dimension

Reflects the entire shared budget.

Total Budget

Dimension

The total budget amount of the campaign, if set in the Google Ads UI.

Recommended Budget

Dimension

The recommended budget amount.

Has Recommended Budget

True/False

Is there a recommended budget for the campaign?

Is Budget Explicitly Shared

True/False

If the budget is shared or if it is for a specific campaign.

Label ID

Dimension

List of label IDs.

Labels

Dimension

List of label names.

Period

Dimension

The timeframe for spending the budget.

Impressions

Whole Number

Count of how often your ad has appeared on a search results page or website on the Google Network.

Clicks

Whole Number

The number of clicks.

Cost

Currency

The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.

Content Budget Lost Impression Share

Decimal

The estimated percent of times that your ad was eligible to show, but didn’t because your budget was too low.

Content Impression Share

Decimal

The impressions received divided by the estimated number of impressions eligible to receive.

Content Rank Lost Impression Share

Decimal

The estimated number of impressions that your ads didn’t receive due to poor ad rank.

Average Position

Decimal

Your ad's position relative to those of other advertisers.

All Conversions

Decimal

Best estimate of the total number of conversions that Google Ads drives.

All Conversion Value

Decimal

The total value of all of your conversions, including those that are estimated.

Conversion Name

Dimension

The name of the conversion.

Conversion Value

Currency

The sum of conversion values for all conversions.

Conversions

Whole Number

The number of conversions for all conversion actions that you have opted into optimization.

View-Through Conversions

Whole Number

The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.

Video Views

Whole Number

The number of times people watched or engaged with your video ad

Absolute Top Impression Percentage

Decimal Fraction

Percentage of ad impressions shown as the first ad above the organic search results.

Search Absolute Top Impression Share

Dimension

Impressions received at the absolute top location divided by the estimated number of impressions the ad was eligible to receive in that location.

Search Absolute Top Impression Share Measure

Decimal Fraction

The same field as above converted to a decimal. Field values  that are <10% have been converted to .1.

Search Top Impression Share

Decimal Fraction

Impressions received anywhere above the organic search results, compared to  the estimated number of impressions the ad was eligible to receive in that location.

Top Impression Percentage

Decimal Fraction

Percentage of ad impressions shown anywhere above the organic search results.

Insert Date

DateTime

Internal use: when the row was inserted in the table

ChannelMix Profile

Dimension

When needed, distinguishes between Google Ads accounts – Contents defined by Alight.