Bing | Keyword Conversions Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Bing - Keyword Conversions dataset. There is a one day lag on Bing and data is pulled for the previous 31 days.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name Type Description
Time Period Date The time period of each report row. 
Account Name Dimension The account name.
Account Number Dimension The Bing Ads assigned number of an account.
Account Id Whole Number The Bing Ads identifier of an account.
AdGroup Id Whole Number The Bing Ads assigned identifier of an ad group.
AdGroup Name Dimension The ad group name.
Campaign Id Whole Number The Bing Ads assigned identifier of a campaign.
Campaign Name Dimension The campaign name.
Campaign Status Dimension The campaign status.
AdGroup Status Dimension The ad group status.
Device Type Dimension The device name attribute of a device OS target bid. The type of device which showed ads.
Keyword Dimension The Keyword text
Keyword ID Whole Number The Bing Ads assigned identifier of a keyword.
Goal Dimension The name of your event tracking or campaign analytics goal.
Goal Id Whole Number The Bing Ads assigned identifier of a goal.
Conversions Whole Number The number of conversions.
Revenue Decimal Fraction The revenue optionally reported by the advertiser as a result of conversions.
Insert Date  DateTime Internal use: When the row was inserted in the table.
ChannelMix Profile Dimension When needed, distinguishes between Bing accounts – Contents defined by  Alight.
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