Yahoo Gemini | Ad Group Standard Dataset
Below are the measures and dimensions ChannelMix considers standard for the Yahoo Oath | Ad Group dataset.
This dataset can be automatically activated without a ticket through Dataset Activation.
Field Name | Field Type | Description |
Report Date | Date | The date the activity occurred |
Advertiser ID | String | The ID of the advertiser |
Advertiser Name | String | The name of the advertiser |
Campaign ID | String | The ID of the campaign |
Campaign Name | String | The name of the campaign |
Ad Group ID | String | The ID of the ad group |
Ad Group Name | String | The name of the ad group |
Source | String | Native, Search or Other |
Impressions | Integer | The number of impressions |
Clicks | Integer | The number of clicks |
Spend | Decimal | The un-adjusted spend amount |
Average Position | Decimal | Impression weighted average position. |
Conversions | Decimal | The total number of conversions; includes both post-click and post-view conversions |
Post Impression Conversions | Decimal | The total number of post-view conversions |
Insert Date | Time | The time the record was inserted into ChannelMix |
ChannelMix Profile | String | Distinguishes between Yahoo accounts in ChannelMix |