Yahoo Gemini | Ad Group Standard Dataset
Jared Sloan
Below are the measures and dimensions Alight Analytics considers standard for the Yahoo Oath | Ad Group dataset.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field Name | Field Type | Description |
| Report Date | Date | The date the activity occurred |
| Advertiser ID | String | The ID of the advertiser |
| Advertiser Name | String | The name of the advertiser |
| Campaign ID | String | The ID of the campaign |
| Campaign Name | String | The name of the campaign |
| Ad Group ID | String | The ID of the ad group |
| Ad Group Name | String | The name of the ad group |
| Source | String | Native, Search or Other |
| Impressions | Integer | The number of impressions |
| Clicks | Integer | The number of clicks |
| Spend | Decimal | The un-adjusted spend amount |
| Average Position | Decimal | Impression weighted average position. |
| Conversions | Decimal | The total number of conversions; includes both post-click and post-view conversions |
| Post Impression Conversions | Decimal | The total number of post-view conversions |
| Insert Date | Time | The time the record was inserted into ChannelMix |
| ChannelMix Profile | String | Distinguishes between Yahoo accounts in ChannelMix |