Yahoo Oath | Ad Group Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for the Yahoo Oath | Ad Group dataset.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name Field Type Description
Report Date Date  The date the activity occurred
Advertiser ID String The ID of the advertiser 
Advertiser Name  String  The name of the advertiser 
Campaign ID  String  The ID of the campaign 
Campaign Name  String  The name of the campaign 
Ad Group ID  String  The ID of the ad group 
Ad Group Name  String  The name of the ad group 
Source  String  Native, Search or Other
Impressions  Integer  The number of impressions
Clicks  Integer  The number of clicks 
Spend  Decimal  The un-adjusted spend amount
Average Position  Decimal Impression weighted average position.
Conversions  Decimal The total number of conversions; includes both post-click and post-view conversions
Post Impression Conversions  Decimal  The total number of post-view conversions
Insert Date  Time  The time the record was inserted into ChannelMix 
ChannelMix Profile  String  Distinguishes between Yahoo accounts in ChannelMix

 

*formally Yahoo Gemini

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