Bing | Ad Group Conversions Standard Dataset
Below are the measures and dimensions Alight Analytics considers standard for Bing - Ad Group Conversions dataset. There is a one day lag on Bing, and data is pulled for the previous 31 days.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field Name | Type | Description |
| Time Period | Date | The time period of each report row. |
| Account Name | Dimension | The account name. |
| Account Number | Dimension | The Bing Ads assigned number of an account. |
| Account Id | Whole Number | The Bing Ads identifier of an account. |
| AdGroup Id | Whole Number | The Bing Ads assigned identifier of an ad group. |
| AdGroup Name | Dimension | The ad group name. |
| Campaign Id | Whole Number | The Bing Ads assigned identifier of a campaign. |
| Campaign Name | Dimension | The campaign name. |
| Campaign Status | Dimension | The campaign status. |
| AdGroup Status | Dimension | The ad group status. |
| Device Type | Dimension | The device name attribute of a device OS target bid. The type of device which showed ads. |
| Goal | Dimension | The name of your event tracking or campaign analytics goal. |
| Goal Id | Whole Number | The Bing Ads assigned identifier of a goal. |
| Conversions | Whole Number | The number of conversions. |
| Revenue | Decimal Fraction | The revenue optionally reported by the advertiser as a result of conversions. |
| Goal Type | Dimension | The goal type. |
| Insert Date | DateTime | Internal use: When the row was inserted in the table. |
| ChannelMix Profile | Dimension | When needed, distinguishes between Bing accounts – Contents defined by Alight. |