Below are the measures and dimensions Alight Analytics considers standard for Google Ads - Ad Performance dataset. There is a one day lag on Google Ads, and data is pulled for the previous 31 days.
This dataset can be automatically activated without a ticket through Dataset Activation.
|
Field Name |
Type | Description |
| Report Date | Date | The date the activity occurred. |
| Account Descriptive Name | Dimension | The descriptive name of the Customer account. |
| External Customer ID | Dimension | The Customer ID. |
| Campaign ID | Dimension | The ID of the Campaign. |
| Campaign Name | Dimension | The Campaign name. |
| Campaign Status | Dimension | The Campaign status. |
| Ad Group ID | Dimension | The ID of the Ad Group. |
| Ad Group Name | Dimension | The name of the AdGroup. |
| Ad Group Status | Dimension | Status of the AdGroup. |
| Ad Id | Dimension | ID of the main object of this row. |
| Ad Type | Dimension | The type of the Ad. |
| Status | Dimension |
The status of the main object in this row. |
| Network | Dimension |
The network type. |
| Device | Dimension | Device type where the impression was shown. |
| Creative Final URLs | Dimension | The URLS of the page on your website that people reach when they click your ad. |
| Display URL | Dimension | Display URL of the Ad. |
| Image Ad URL | Dimension | The image ad specific value. Prefix this value with "https://tpc.googlesyndication.com/pageadimg/imgad?id=" to get the full URL. |
| Image Creative Name | Dimension | Name for the image ad. |
| Description | Dimension | The descriptive text of an expanded text ad or responsive display ad. |
| Description Line 1 | Dimension | Line 1 description of the Ad |
| Description Line 2 | Dimension | Line 2 description of the Ad |
| Responsive Search Ad Description | Dimension | Details about all descriptive text for a responsive search ad, including the asset text, pinning, and performance label. |
| Gmail Teaser Description | Dimension | The description in the GmailAd teaser. |
| Marketing Image Description | Dimension |
The description of the marketing image in the GmailAd. |
| Multi Asset Responsive Display Ad Descriptions | Dimension | The descriptions setting for a MultiAssetResponsiveDisplayAd. |
| Headline | Dimension | The ad headline for a TextAd. |
| Headline Part 1 | Dimension | The first part of an expanded text ad headline. |
| Headline Part 2 | Dimension | The second part of an expanded text ad headline. |
| Expanded Text Ad Headline Part 3 | Dimension |
The headline part 3 of the expanded text ad. |
| Gmail Teaser Headline | Dimension |
The headline in the GmailAd teaser. |
| Marketing Image Headline | Dimension |
The headline of the marketing image in the GmailAd. |
| Multi Asset Responsive Display Ad Headlines | Dimension | The headline setting for a MultiAssetResponsiveDisplayAd. |
| Responsive Search Ad Headlines | Dimension | Details about all headlines for a responsive search ad, including the asset text, pinning, and performance label. |
| Universal App Ad Headlines | Dimension | The list of headers of the Universal App ad. |
| Long Headline | Dimension | The long format of the headline in a responsive display ad. |
| Short Headline | Dimension |
The short format of the headline in a responsive display ad. |
| Impressions | Whole Number | Count of how often your ad has appeared on a search results page or website on the Google Network. |
| Clicks | Whole Number | The number of clicks. |
| All Conversions | FLOAT | Best estimate of the total number of conversions that Google Ads drives |
| All Conversion Value | FLOAT | The total value of all of your conversions, including those that are estimated |
| Conversions | Whole Number | The number of conversions for all conversion actions that you have opted into optimization. |
| Conversion Value | Decimal Fraction | The sum of conversions values for all conversions. |
| Cost | Decimal Fraction | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
| Absolute Top Impression Percentage | Decimal Fraction | Percentage of ad impressions shown as the first ad above the organic search results. |
| Top Impression Percentage | Decimal Fraction | Percentage of ad impressions shown anywhere above the organic search results. |
| View Through Conversions | FLOAT | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. |
| Video Views | FLOAT | The number of times your video ads were viewed. |
| Video Quartile 100 Rate | FLOAT | Percentage of impressions where the viewer watched all of your video |
| Video Quartile 75 Rate | FLOAT | Percentage of impressions where the viewer watched 75% of your video. |
| Video Quartile 50 Rate | FLOAT | Percentage of impressions where the viewer watched 50% of your video. |
| Video Quartile 25 Rate | FLOAT | Percentage of impressions where the viewer watched 25% of your video |
| Insert Date | DateTime | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | When needed, distinguishes between Google Ads accounts – Contents defined by Alight. |
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