Google Ads | Ad Performance Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Google Ads - Ad Performance dataset. There is a one day lag on Google Ads, and data is pulled for the previous 30 days.

NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads.  Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name

Type Description
Report Date Date The date the activity occurred.
Account Descriptive Name Dimension

The descriptive name of the Customer account.

NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads.  Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix.

External Customer ID Dimension The Customer ID.
Campaign ID Dimension The ID of the Campaign.
Campaign Name Dimension The Campaign name.
Campaign Status Dimension The Campaign status.
Ad Group ID Dimension The ID of the Ad Group.
Ad Group Name Dimension The name of the AdGroup.
Ad Group Status Dimension Status of the AdGroup.
Ad Id Dimension ID of the main object of this row.

Ad Name

Dimension

The Ad name.

Note: Due to API limitations, the name field is currently only supported for the following ad types: Display Upload Ad, Image Ad, Shopping Comparison Listing Ad, and Video Ad.

Ad Type Dimension The type of the Ad.
Status Dimension

The status of the main object in this row.

Network Dimension

The network type.

Campaign Advertising Channel Type

Dimension

The primary serving target for ads within the campaign.

Campaign Advertising Channel Sub-Type

Dimension

Optional refinement to Campaign Advertising Channel Type. Must be a valid sub-type of the parent channel type.

Device Dimension Device type where the impression was shown.
Creative Final URLs Dimension The URLS of the page on your website that people reach when they click your ad.
Display URL Dimension Display URL of the Ad.
Image Ad URL Dimension The image ad specific value. Prefix this value with "https://tpc.googlesyndication.com/pageadimg/imgad?id=" to get the full URL.
Image Creative Name Dimension Name for the image ad.
Description Dimension The descriptive text of an expanded text ad or responsive display ad.
Description Line 1 Dimension Line 1 description of the Ad
Description Line 2 Dimension Line 2 description of the Ad
Responsive Search Ad Description Dimension Details about all descriptive text for a responsive search ad, including the asset text, pinning, and performance label.
Gmail Teaser Description Dimension The description in the GmailAd teaser.
Marketing Image Description Dimension

The description of the marketing image in the GmailAd.

Responsive Display Ad Description 1 Text Dimension

The text of Description 1 for a responsive display ad.

Responsive Display Ad Description 2 Text Dimension

The text of Description 2 for a responsive display ad.

Responsive Display Ad Description 3 Text Dimension

The text of Description 3 for a responsive display ad.

Responsive Search Ad Description 1 Text Dimension

The text of Description 1 for a responsive search ad.

Responsive Search Ad Description 2 Text Dimension

The text of Description 2 for a responsive search ad.

Responsive Search Ad Description 3 Text Dimension

The text of Description 3 for a responsive search ad.

Headline Dimension The ad headline for a TextAd.
Headline Part 1 Dimension The first part of an expanded text ad headline.
Headline Part 2 Dimension The second part of an expanded text ad headline.
Expanded Text Ad Headline Part 3 Dimension

The headline part 3 of the expanded text ad.

Gmail Teaser Headline Dimension

The headline in the GmailAd teaser.

Marketing Image Headline Dimension

The headline of the marketing image in the GmailAd.

App Ad Headlines 1 Text Dimension

The text of Headline 1 for a universal app ad.

App Ad Headlines 2 Text Dimension

The text of Headline 2 for a universal app ad.

App Ad Headlines 3 Text Dimension

The text of Headline 3 for a universal app ad.

Long Headline Dimension The long format of the headline in a responsive display ad.
Short Headline Dimension

The short format of the headline in a responsive display ad.

Responsive Display Ad Headline 1 Text Dimension

The text of Headline 1 for a responsive display ad.

Responsive Display Ad Headline 2 Text Dimension

The text of Headline 2 for a responsive display ad.

Responsive Display Ad Headline 3 Text Dimension

The text of Headline 3 for a responsive display ad.

Responsive Search Ad Headline 1 Text Dimension

The text of Headline 1 for a responsive search ad.

Responsive Search Ad Headline 2 Text Dimension

The text of Headline 2 for a responsive search ad.

Responsive Search Ad Headline 3 Text Dimension

The text of Headline 3 for a responsive search ad.

Impressions Whole Number Count of how often your ad has appeared on a search results page or website on the Google Network.
Clicks Whole Number The number of clicks.
All Conversions Float Best estimate of the total number of conversions that Google Ads drives
All Conversion Value Float The total value of all of your conversions, including those that are estimated
Conversions Float The number of conversions for all conversion actions that you have opted into optimization.
Conversion Value Float The sum of conversions values for all conversions.
Cost Float The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Absolute Top Impression Percentage Float Percentage of ad impressions shown as the first ad above the organic search results.
Top Impression Percentage Float Percentage of ad impressions shown anywhere above the organic search results.
View Through Conversions Float The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.
Video Views Float The number of times your video ads were viewed.
Video Quartile 100 Rate Float Percentage of impressions where the viewer watched all of your video
Video Quartile 25 Rate Float Percentage of impressions where the viewer watched 25% of your video.
Video Quartile 50 Rate Float Percentage of impressions where the viewer watched 50% of your video.
Video Quartile 75 Rate Float Percentage of impressions where the viewer watched 75% of your video
Insert Date Timestamp Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between Google Ads accounts – Contents defined by Alight.

 

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