Below are the measures and dimensions Alight Analytics considers standard for Google Ads - Ad Performance dataset. There is a one day lag on Google Ads, and data is pulled for the previous 30 days.
NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads. Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix.
This dataset can be automatically activated without a ticket through Dataset Activation.
|
Field Name |
Type | Description |
| Report Date | Date | The date the activity occurred. |
| Account Descriptive Name | Dimension |
The descriptive name of the Customer account. NOTE: The "Customer Descriptive Name" and "Account Descriptive Name" fields have been combined by Google Ads. Both are now represented as the "Account Descriptive Name" field in the standard Google Ads datasets in ChannelMix. |
| External Customer ID | Dimension | The Customer ID. |
| Campaign ID | Dimension | The ID of the Campaign. |
| Campaign Name | Dimension | The Campaign name. |
| Campaign Status | Dimension | The Campaign status. |
| Ad Group ID | Dimension | The ID of the Ad Group. |
| Ad Group Name | Dimension | The name of the AdGroup. |
| Ad Group Status | Dimension | Status of the AdGroup. |
| Ad Id | Dimension | ID of the main object of this row. |
|
Ad Name |
Dimension |
The Ad name. Note: Due to API limitations, the name field is currently only supported for the following ad types: Display Upload Ad, Image Ad, Shopping Comparison Listing Ad, and Video Ad. |
| Ad Type | Dimension | The type of the Ad. |
| Status | Dimension |
The status of the main object in this row. |
| Network | Dimension |
The network type. |
|
Campaign Advertising Channel Type |
Dimension |
The primary serving target for ads within the campaign. |
|
Campaign Advertising Channel Sub-Type |
Dimension |
Optional refinement to Campaign Advertising Channel Type. Must be a valid sub-type of the parent channel type. |
| Device | Dimension | Device type where the impression was shown. |
| Creative Final URLs | Dimension | The URLS of the page on your website that people reach when they click your ad. |
| Display URL | Dimension | Display URL of the Ad. |
| Image Ad URL | Dimension | The image ad specific value. Prefix this value with "https://tpc.googlesyndication.com/pageadimg/imgad?id=" to get the full URL. |
| Image Creative Name | Dimension | Name for the image ad. |
| Description | Dimension | The descriptive text of an expanded text ad or responsive display ad. |
| Description Line 1 | Dimension | Line 1 description of the Ad |
| Description Line 2 | Dimension | Line 2 description of the Ad |
| Responsive Search Ad Description | Dimension | Details about all descriptive text for a responsive search ad, including the asset text, pinning, and performance label. |
| Gmail Teaser Description | Dimension | The description in the GmailAd teaser. |
| Marketing Image Description | Dimension |
The description of the marketing image in the GmailAd. |
| Responsive Display Ad Description 1 Text | Dimension |
The text of Description 1 for a responsive display ad. |
| Responsive Display Ad Description 2 Text | Dimension |
The text of Description 2 for a responsive display ad. |
| Responsive Display Ad Description 3 Text | Dimension |
The text of Description 3 for a responsive display ad. |
| Responsive Search Ad Description 1 Text | Dimension |
The text of Description 1 for a responsive search ad. |
| Responsive Search Ad Description 2 Text | Dimension |
The text of Description 2 for a responsive search ad. |
| Responsive Search Ad Description 3 Text | Dimension |
The text of Description 3 for a responsive search ad. |
| Headline | Dimension | The ad headline for a TextAd. |
| Headline Part 1 | Dimension | The first part of an expanded text ad headline. |
| Headline Part 2 | Dimension | The second part of an expanded text ad headline. |
| Expanded Text Ad Headline Part 3 | Dimension |
The headline part 3 of the expanded text ad. |
| Gmail Teaser Headline | Dimension |
The headline in the GmailAd teaser. |
| Marketing Image Headline | Dimension |
The headline of the marketing image in the GmailAd. |
| App Ad Headlines 1 Text | Dimension |
The text of Headline 1 for a universal app ad. |
| App Ad Headlines 2 Text | Dimension |
The text of Headline 2 for a universal app ad. |
| App Ad Headlines 3 Text | Dimension |
The text of Headline 3 for a universal app ad. |
| Long Headline | Dimension | The long format of the headline in a responsive display ad. |
| Short Headline | Dimension |
The short format of the headline in a responsive display ad. |
| Responsive Display Ad Headline 1 Text | Dimension |
The text of Headline 1 for a responsive display ad. |
| Responsive Display Ad Headline 2 Text | Dimension |
The text of Headline 2 for a responsive display ad. |
| Responsive Display Ad Headline 3 Text | Dimension |
The text of Headline 3 for a responsive display ad. |
| Responsive Search Ad Headline 1 Text | Dimension |
The text of Headline 1 for a responsive search ad. |
| Responsive Search Ad Headline 2 Text | Dimension |
The text of Headline 2 for a responsive search ad. |
| Responsive Search Ad Headline 3 Text | Dimension |
The text of Headline 3 for a responsive search ad. |
| Impressions | Whole Number | Count of how often your ad has appeared on a search results page or website on the Google Network. |
| Clicks | Whole Number | The number of clicks. |
| All Conversions | Float | Best estimate of the total number of conversions that Google Ads drives |
| All Conversion Value | Float | The total value of all of your conversions, including those that are estimated |
| Conversions | Float | The number of conversions for all conversion actions that you have opted into optimization. |
| Conversion Value | Float | The sum of conversions values for all conversions. |
| Cost | Float | The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period. |
| Absolute Top Impression Percentage | Float | Percentage of ad impressions shown as the first ad above the organic search results. |
| Top Impression Percentage | Float | Percentage of ad impressions shown anywhere above the organic search results. |
| View Through Conversions | Float | The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. |
| Video Views | Float | The number of times your video ads were viewed. |
| Video Quartile 100 Rate | Float | Percentage of impressions where the viewer watched all of your video |
| Video Quartile 25 Rate | Float | Percentage of impressions where the viewer watched 25% of your video. |
| Video Quartile 50 Rate | Float | Percentage of impressions where the viewer watched 50% of your video. |
| Video Quartile 75 Rate | Float | Percentage of impressions where the viewer watched 75% of your video |
| Insert Date | Timestamp | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | When needed, distinguishes between Google Ads accounts – Contents defined by Alight. |
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