Google Ads | Ad Performance Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Google Ads - Ad Performance dataset. There is a one day lag on Google Ads, and data is pulled for the previous 31 days.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name

Type Description
Report Date Date The date the activity occurred.
Account Descriptive Name Dimension The descriptive name of the Customer account.
External Customer ID Dimension The Customer ID.
Campaign ID Dimension The ID of the Campaign.
Campaign Name Dimension The Campaign name.
Campaign Status Dimension The Campaign status.
Ad Group ID Dimension The ID of the Ad Group.
Ad Group Dimension The name of the AdGroup.
Ad Group Status Dimension Status of the AdGroup.
Ad Id Dimension ID of the main object of this row.
Ad Type Dimension The type of the Ad.
Status Dimension

The status of the main object in this row.

Network Dimension

The network type.

Impressions Whole Number Count of how often your ad has appeared on a search results page or website on the Google Network.
Clicks Whole Number The number of clicks.
Conversions Whole Number The number of conversions for all conversion actions that you have opted into optimization.
Conversion Value Decimal Fraction The sum of conversions values for all conversions.
Cost Decimal Fraction The sum of your cost-per-click (CPC) and cost-per-thousand impressions (CPM) costs during this period.
Description Dimension The descriptive text of an expanded text ad or responsive display ad.
Description Line 1 Dimension Line 1 description of the Ad
Description Line 2 Dimension Line 2 description of the Ad
Display URL Dimension Display URL of the Ad.
Device Dimension Device type where the impression was shown.
Headline Dimension The ad headline for a TextAd.
Headline Part 1 Dimension The first part of an expanded text ad headline.
Headline Part 2 Dimension The second part of an expanded text ad headline.
Image Ad URL Dimension The image ad specific value. Prefix this value with "https://tpc.googlesyndication.com/pageadimg/imgad?id=" to get the full URL.
Creative Final URLs Dimension The URLS of the page on your website that people reach when they click your ad.
Absolute Top Impression Percentage Decimal Fraction Percentage of ad impressions shown as the first ad above the organic search results.
Top Impression Percentage Decimal Fraction Percentage of ad impressions shown anywhere above the organic search results.
View Through Conversions FLOAT The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.
Insert Date DateTime Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between Google Ads accounts – Contents defined by Alight.

 

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