Google Ads | Keyword Conversion Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Google Ads - Keyword Conversion dataset. There is a one day lag on Google Ads, and data is pulled for the previous 31 days.

The keyword dataset will only include ads that run on the Google Search Network. Ads that run on the Google Display Network are not included because those ads do not have related keywords.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name

Type

Description

Date

Date

The date the activity occurred.

Account Descriptive Name

Dimension

The descriptive name of the Customer account.

External Customer ID

Whole Number

The Customer ID.

Campaign

Dimension

The Campaign name.

Campaign Status

Dimension

The Campaign status.

Ad Group

Dimension

The Ad Group name.

Ad Group Status

Dimension

Status of the ad group.

Network

Dimension

The network type.

Device

Dimension

Device

Keyword

Dimension

The keyword text (criteria).

Keyword Match Type

Dimension

The match type for the Keyword.

Conversions

Decimal Fraction

The number of conversions for all conversion actions that you have opted into optimization.

View-Through Conversions

Whole Number

The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad.

Conversion Value

Decimal Fraction

The sum of conversion values for all conversions.

Conversion Category

Dimension

A category that describes the action the user will take to complete a conversion.

Conversion Type

Dimension

The name of the conversion type.

Insert Date

DateTime

Internal use: when the row was inserted in the table

ChannelMix Profile

Dimension

When needed, distinguishes between Google Ads accounts – Contents defined by Alight.

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