Below are the measures and dimensions Alight Analytics considers standard for Google Ads - Keyword Conversion dataset. There is a one day lag on Google Ads, and data is pulled for the previous 31 days.
The keyword dataset will only include ads that run on the Google Search Network. Ads that run on the Google Display Network are not included because those ads do not have related keywords.
This dataset can be automatically activated without a ticket through Dataset Activation.
|
Field Name |
Type |
Description |
|
Date |
Date |
The date the activity occurred. |
|
Account Descriptive Name |
Dimension |
The descriptive name of the Customer account. |
|
External Customer ID |
Whole Number |
The Customer ID. |
|
Campaign |
Dimension |
The Campaign name. |
|
Campaign Status |
Dimension |
The Campaign status. |
|
Ad Group |
Dimension |
The Ad Group name. |
|
Ad Group Status |
Dimension |
Status of the ad group. |
|
Network |
Dimension |
The network type. |
|
Device |
Dimension |
Device |
|
Keyword |
Dimension |
The keyword text (criteria). |
|
Keyword Match Type |
Dimension |
The match type for the Keyword. |
|
Conversions |
Decimal Fraction |
The number of conversions for all conversion actions that you have opted into optimization. |
|
View-Through Conversions |
Whole Number |
The total number of view-through conversions. These happen when a customer sees an image or rich media ad, then later completes a conversion on your site without interacting with (e.g. clicking on) another ad. |
|
Conversion Value |
Decimal Fraction |
The sum of conversion values for all conversions. |
|
Conversion Category |
Dimension |
A category that describes the action the user will take to complete a conversion. |
|
Conversion Type |
Dimension |
The name of the conversion type. |
|
Insert Date |
DateTime |
Internal use: when the row was inserted in the table |
|
ChannelMix Profile |
Dimension |
When needed, distinguishes between Google Ads accounts – Contents defined by Alight. |
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