Bing | Campaign Performance Standard Dataset
Below are the measures and dimensions Alight Analytics considers standard for Bing - Campaign dataset. There is a one day lag on Bing, and data is pulled for the previous 31 days.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field Name | Type | Description |
| Time Period | Date | The time period of each report row. |
| Campaign Name | Dimension | The campaign name. |
| Campaign Status | Dimension | The campaign status. |
| Ad Distribution | Dimension | The network where you want your ads to show. |
| Account Name | Dimension | The account name. |
| Spend | Decimal Fraction | The cost per click (CPC) summed for each click. |
| Clicks | Whole Number | The number of clicks. |
| Impressions | Whole Number | The number of times an ad has been displayed on search results. |
| Network | Dimension | The current network setting of an ad group. |
| Device Type | Dimension | The device name attribute of a device OS target bid. The type of device which showed ads. |
| Conversions | Whole Number | The number of conversions. |
| Revenue | Decimal Fraction | The revenue optionally reported by the advertiser as a result of conversions.. |
| Insert Date | DateTime | Internal use: When the row was inserted in the table. |
| ChannelMix Profile | Dimension | When needed, distinguishes between Bing accounts – Contents defined by Alight. |