Bing | Campaign Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Bing - Campaign dataset. There is a one day lag on Bing, and data is pulled for the previous 31 days.

This dataset can be automatically activated without a ticket through Dataset Activation. 

Field Name Type Description
Time Period Date The time period of each report row. 
Campaign Name Dimension The campaign name.
Campaign Status Dimension The campaign status.
Ad Distribution Dimension The network where you want your ads to show.
Account Name Dimension The account name.
Spend Decimal Fraction The cost per click (CPC) summed for each click.
Clicks Whole Number The number of clicks.
Impressions Whole Number The number of times an ad has been displayed on search results.
Network Dimension The current network setting of an ad group. 
Device Type Dimension The device name attribute of a device OS target bid. The type of device which showed ads.
Conversions Whole Number The number of conversions.
Revenue Decimal Fraction The revenue optionally reported by the advertiser as a result of conversions..
Insert Date  DateTime Internal use: When the row was inserted in the table.
ChannelMix Profile Dimension When needed, distinguishes between Bing accounts – Contents defined by  Alight.
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