Below are the measures and dimensions Alight Analytics considers standard for Bing - Campaign dataset. There is a one day lag on Bing, and data is pulled for the previous 31 days.
This dataset can be automatically activated without a ticket through Dataset Activation.
|Time Period||Date||The time period of each report row.|
|Campaign Name||Dimension||The campaign name.|
|Campaign Status||Dimension||The campaign status.|
|Ad Distribution||Dimension||The network where you want your ads to show.|
|Account Name||Dimension||The account name.|
|Spend||Decimal Fraction||The cost per click (CPC) summed for each click.|
|Clicks||Whole Number||The number of clicks.|
|Impressions||Whole Number||The number of times an ad has been displayed on search results.|
|Network||Dimension||The current network setting of an ad group.|
|Device Type||Dimension||The device name attribute of a device OS target bid. The type of device which showed ads.|
|Conversions||Whole Number||The number of conversions.|
|Revenue||Decimal Fraction||The revenue optionally reported by the advertiser as a result of conversions..|
|Insert Date||DateTime||Internal use: When the row was inserted in the table.|
|ChannelMix Profile||Dimension||When needed, distinguishes between Bing accounts – Contents defined by Alight.|