Facebook Ads | Standard Conversion Dataset

Below are the fields Alight Analytics considers standard for Facebook Ads | Conversion dataset.  By default, this dataset is scheduled to pull yesterday and the previous 28 days data to align with the Facebook's default conversion window.

All descriptive fields are also available in the Facebook Ads | Ads dataset to allow easy analysis/reporting for ad performance metrics.

Facebook Ads data also includes Instagram Ads if you are advertising on both platforms.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Type Description
Report Date DATE The date the activity occurred
Campaign STRING The campaign name
Campaign ID BIGINT The campaign ID
Account ID BIGINT The account ID
Account STRING The account name
Ad Set STRING A group of ads
Ad Set ID BIGINT The ad set ID
Ad STRING The ad name
Publisher Platform STRING The platform where the ad was viewed
Device Position STRING The device where the as was viewed
Platform Position STRING The location on the platform the ad was viewed
Placement STRING Combination of publisher, device, and position
Objective STRING The objective given to the campaign
Conversion Name STRING The name of the conversion
Conversions DECIMAL The number of conversions
Conversion Value DECIMAL The value associated to the conversions
Insert Date TIMESTAMP ChannelMix Field: when the row was inserted into the dataset
ChannelMix Profile STRING ChannelMix Field: the ChannelMix Profile associated to the data
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