Data Explained: Google Analytics Event Dataset


Why isn't event data in our standard event dataset matching the Google Analytics reporting interface?

Data Explained

For our standard event dataset, we are pulling all 3 event dimensions (Category, Action, & Label). When you pull all 3 Event Dimensions from Google Analytics, it will only return data where all 3 dimensions are set. To properly compare your event data to what is in ChannelMix, you will want to make sure all 3 dimension are being applied in the Google Analytics reporting interface.

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