Data Explained | Why isn't event data in our standard event dataset matching the Google Analytics reporting interface?

Question

Why isn't event data in our standard event dataset matching the Google Analytics reporting interface?

Data Explained

For our standard event dataset, we are pulling all 3 event dimensions (Category, Action, & Label). When you pull all 3 Event Dimensions from Google Analytics, it will only return data where all 3 dimensions are set. To properly compare your event data to what is in ChannelMix, you will want to make sure all 3 dimension are being applied in the Google Analytics reporting interface.