HubSpot | Email Event Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for HubSpot - Email Event dataset. There is a two day lag on HubSpot and data is pulled for one day.

Field Name Date Description
Report Date Whole Number The date the activity occurred.
Click Whole Number The recipient clicked on a link within the message.
Deferred Whole Number The recipient's email server has temporarily rejected message, and subsequent attempts will be made to deliver the message. This is also referred to as a soft bounce
Unique Deferred Whole Number The unique number of deferred messages..
Dropped Whole Number The message was rejected, either by HubSpot or by our delivery provider, and no attempt will be made to deliver the message.
Unique Dropped Whole Number The unique number of dropped messages.
Forward Whole Number The recipient forwarded the message.
Unique Forward Whole Number The unique number of forwarded messages.
Open Whole Number The recipient opened the message.
Unique Open Whole Number The unique number of opened messages.
Sent Whole Number The message was sent to and received by our delivery provider.
Unique Sent Whole Number The unique number of sent messages.
Spam Report Whole Number The recipient flagged the message as spam.
Unique Spam Report Whole Number The unique number of spam reports.
Status Change Whole Number The number of status changes
Unique Status Change Whole Number The unique number of status changes
Delivered Whole Number The number of emails delivered.
Unique Delivered Whole Number The unique number of delivered. 
Bounce Whole Number The number of bounces.
Unique Bounces Whole Number The number of unique bounces.
App ID Whole Number An ID referencing the HubSpot Application which sent the email message.
App Dimension The name of the HubSpot Application which sent the email message.
Campaign Dimension The Campaign name.
Campaign ID Whole Number An ID referencing the email campaign which the email message is part of
Insert Date DateTime Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between HubSpot accounts - Contents defined by Alight.
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