Google Analytics (Universal Analytics) | Ecommerce Product
Jared Sloan
Below are the fields ChannelMix considers standard for Google Analytics | Ecommerce Product dataset. There is a one day lag on Google Analytics and data is pulled for the previous three days, after which Google guarantees the data to be unchanged.
| Field Name | Field Type | Description |
| Report Date | Date | The date the activity occurred |
| Source | String | The source of referrals. For manual campaign tracking, it is the value of the utm_source campaign tracking parameter. For AdWords autotagging, it is google. If you use neither, it is the domain of the source (e.g., document.referrer) referring the users. It may also contain a port address. If users arrived without a referrer, its value is (direct). |
| Medium | String | The type of referrals. For manual campaign tracking, it is the value of the utm_medium campaign tracking parameter. For AdWords autotagging, it is cpc. If users came from a search engine detected by Google Analytics, it is organic. If the referrer is not a search engine, it is referral. If users came directly to the property and document.referrer is empty, its value is (none). |
| Campaign | String | For manual campaign tracking, it is the value of the utm_campaign campaign tracking parameter. For AdWords autotagging, it is the name(s) of the online ad campaign(s) you use for the property. If you use neither, its value is (not set). |
| Device Category | String | The type of device: desktop, tablet, or mobile. |
| User Type | String | Describes New or Returning users |
| Product Category (Enhanced Ecommerce) | String | The hierarchical category in which the product is classified (Enhanced Ecommerce). |
| Product Name | String | The product name, supplied by the ecommerce tracking application, for purchased items. |
| Product SKU | String | The product SKU, defined in the ecommerce tracking application, for purchased items. |
| Unique Purchases | Integer | The number of product sets purchased. For example, if users purchase 2 frisbees and 5 tennis balls from the site, this will be 2. |
| Item Quantity | Integer | Total number of items purchased. For example, if users purchase 2 frisbees and 5 tennis balls, this will be 7. |
| Item Revenue | Money | The total revenue from purchased product items. |
|
Insert Date |
TIMESTAMP |
When the record was inserted into ChannelMix |
|
ChannelMix Profile |
STRING |
A segment of a ChannelMix Client's data. For Google Analytics (UA) the profile is associated to a Google Analytics View (may include segments and/or filters applied as well) |