SnapChat Ads | Ad Standard Dataset

Below are the fields that Alight Analytics considers standard for the SnapChat Ads | Ad dataset.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name Field Type Description
Report Date Date Activity date
Campaign String  The name of the campaign 
Ad Squad String  A group of ads in a campaign 
Ad String  The ad
Ads Status String  The ad status 
Ads Type String  The type of the ad 
Placement String Placement of the ad
Spend Money  How much was spent related to the row of data 
Paid Impressions Integer  How many impressions were paid for 
Swipes Integer  Total swipes for the ad 
Video Views Integer  Total video views for the ad 
Screen Time Integer  Total Time Spent on top Snap Ad (milliseconds)
Quartile 1 Integer   How many times 25% of the video was watched
Quartile 2 Integer   How many times 50% of the video was watched 
Quartile 3 Integer  How many times 75% of the video was watched 
View Completion Integer  How many times 100% of the video was watched 
Attachment Total View Time Integer  Total Attachment View Time (milli-seconds)
Attachment Quartile 1 Integer Long Form Video Views to 25%
Attachment Quartile 2 Integer  Long Form Video Views to 50%
Attachment Quartile 3 Integer  Long Form Video Views to 75%
Attachment View Completion Integer  How many times 100% of the video was watched  
Shares Integer  Total times the snap was shared
Saves Integer  Total times the snap was saved
Earned Impressions Integer  Total non-paid impressions the snap received
Story Opens Integer  Number of times users tapped on the ad tile in the feed to view the Story Ad
Story Completes Integer  Number of times users viewed through to the last Snap of your Story Ad
Total Installs Integer  Total # of App Installs
Insert Date Time  ChannelMix field that describes when the record was entered
Channelmix Profile String  ChannelMix field that describes the subset of data from SnapChat
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