SnapChat Ads | Ad Standard Dataset
Below are the fields that Alight Analytics considers standard for the SnapChat Ads | Ad dataset.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field Name | Field Type | Description |
|---|---|---|
| Report Date | Date | Activity date |
| Campaign | String | The name of the campaign |
| Ad Squad | String | A group of ads in a campaign |
| Ad | String | The ad |
| Ads Status | String | The ad status |
| Ads Type | String | The type of the ad |
| Placement | String | Placement of the ad |
| Spend | Money | How much was spent related to the row of data |
| Paid Impressions | Integer | How many impressions were paid for |
| Swipes | Integer | Total swipes for the ad |
| Video Views | Integer | The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap |
| Screen Time | Integer | Total Time Spent on top Snap Ad (milliseconds) |
| Quartile 1 | Integer | How many times 25% of the video was watched |
| Quartile 2 | Integer | How many times 50% of the video was watched |
| Quartile 3 | Integer | How many times 75% of the video was watched |
| View Completion | Integer | How many times 100% of the video was watched |
| Attachment Total View Time | Integer | Total Attachment View Time (milli-seconds) |
| Attachment Quartile 1 | Integer | Long Form Video Views to 25% |
| Attachment Quartile 2 | Integer | Long Form Video Views to 50% |
| Attachment Quartile 3 | Integer | Long Form Video Views to 75% |
| Attachment View Completion | Integer | How many times 100% of the video was watched |
| Shares | Integer | Total times the snap was shared |
| Saves | Integer | Total times the snap was saved |
| Earned Impressions | Integer | Total non-paid impressions the snap received |
| Story Opens | Integer | Number of times users tapped on the ad tile in the feed to view the Story Ad |
| Story Completes | Integer | Number of times users viewed through to the last Snap of your Story Ad |
| Total Installs | Integer | Total # of App Installs |
| Insert Date | Time | ChannelMix field that describes when the record was entered |
| Channelmix Profile | String | ChannelMix field that describes the subset of data from SnapChat |