Bing | Ad Performance Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for the Bing - Ad Performance dataset. There is a one day lag on Bing data because the API does not make this data available until the next day. Data is then pulled for the previous 31 days to make sure to capture any restated data as well as standard conversion windows.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name Field Type Description
Report Date Date The time period of each report row. 
Account Dimension The account name.
Account Number Dimension The Bing Ads assigned number of an account.
Account ID Whole Number The Bing ads identifier of an account.
Campaign ID Whole Number The Bing Ads assigned identifier of a campaign.
Campaign Dimension The campaign name.
Ad Group ID Whole Number The Bing Ads assigned identifier of an ad group.
Ad Group Dimension The ad group name
Ad Description Dimension The first ad description that appears below the path in your ad.
Ad Description 2 Dimension The second part of the ad description.
Ad ID Whole Number The Bing Ads assigned identifier of an ad.
Ad Title Dimension The ad title.
Ad Type Dimension The ad type.
Device Dimension The device name attribute of a device OS target bid. The type of device which showed ads.
Network Dimension The current network setting of an ad group.
Destination URL Dimension The destination URL attribute of the ad, keyword, or ad group criterion. If the destination URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL after substitution occurs.
Display URL Dimension The ad display URL.
Final URL Dimension The Final URL of the ad, keyword, or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution.
Headline Dimension The shorter of two possible responsive ad headlines for Audience campaigns.
Long Headline Dimension The longer of two possible responsive ad headlines for Audience campaigns.
Title Part 1 Dimension The title part 1 attribute of an ad.
Title Part 2 Dimension The title part 2 attribute of an ad.
Title Part 3 Dimension The title part 3 attribute of an ad. 
All Conversions Double Precision The number of conversions.
All Revenue Double Precision The revenue optionally reported by the advertiser as a result of conversions.
Average Position Double Precision The average position of the ad on a webpage.
Clicks Whole Number The number of clicks.
Conversions Whole Number The number of conversions.
Impressions Whole Number The number of times your ad was viewed
Revenue Double Precision

The revenue optionally reported by the advertiser as a result of conversions.

Cost Double Precision The cost per click (CPC) summed for each click.
View Through Conversions Double Precision View-through conversions are conversions that people make after they have seen your ad, even though they did not click the ad.
Insert Date Timestamp Internal use: When the row was inserted in the table.
ChannelMix Profile Dimension Helps distinguish between Bing accounts.

 

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