Below are the measures and dimensions Alight Analytics considers standard for the Bing - Ad Performance dataset. There is a one day lag on Bing data because the API does not make this data available until the next day. Data is then pulled for the previous 31 days to make sure to capture any restated data as well as standard conversion windows.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field Name | Field Type | Description |
| Report Date | Date | The time period of each report row. |
| Account | Dimension | The account name. |
| Account Number | Dimension | The Bing Ads assigned number of an account. |
| Account ID | Whole Number | The Bing ads identifier of an account. |
| Ad Description | Dimension | The first ad description that appears below the path in your ad. |
| Ad Group ID | Whole Number | The Bing Ads assigned identifier of an ad group. |
| Ad Group | Dimension | The ad group name |
| Ad ID | Whole Number | The Bing Ads assigned identifier of an ad. |
| Ad Title | Dimension | The ad title. |
| Ad Type | Dimension | The ad type. |
| Average Position | Double Precision | The average position of the ad on a webpage. |
| Campaign ID | Whole Number | The Bing Ads assigned identifier of a campaign. |
| Campaign | Dimension | The campaign name. |
| Clicks | Whole Number | The number of clicks. |
| Conversions | Whole Number | The number of conversions. |
| Device | Dimension | The device name attribute of a device OS target bid. The type of device which showed ads. |
| Impressions | Whole Number | The number of times your ad was viewed |
| Network | Dimension | The current network setting of an ad group. |
| Revenue | Double Precision |
The revenue optionally reported by the advertiser as a result of conversions. |
| Cost | Double Precision | The cost per click (CPC) summed for each click. |
| Title Part 1 | Dimension | The title part 1 attribute of an ad. |
| Title Part 2 | Dimension | The title part 2 attribute of an ad. |
| Final URL | Dimension | The Final URL of the ad, keyword, or criterion. Only the first URL in the list is reported. If the URL contains dynamic text substitution parameters (for example, {param1}), the report will contain the URL before substitution. |
| Ad Description 2 | Dimension | The second part of the ad description. |
| Display URL | Dimension | The ad display URL. |
| Insert Date | Timestamp | Internal use: When the row was inserted in the table. |
| ChannelMix Profile | Dimension | Helps distinguish between Bing accounts. |
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