Twitter Ads | Line Item Standard Dataset
Below are the measures and dimensions Alight Analytics considers standard for Twitter Ads Line Item dataset. There is a one day lag on Twitter Ads and data is pulled for the previous 30 days. This dataset aligns with the Twitter Ads Line Item Standard Conversion dataset.
This dataset can be automatically activated without a ticket through Dataset Activation.
|
Field Name
|
Type | Description |
| Report Date | Date | The date the activity occurred. |
| Campaign | Dimension | The campaign name. |
| Campaign ID | Dimension | The campaign ID. |
| Line Item | Dimension | The line item name. |
| Line Item ID | Dimension | The line item ID. |
| Placement | Dimension | Where ads are displayed. |
| Objective | Dimension | How a campaign has been categorized for optimization and billing. |
| Charge By | Dimension | The unit to charge this line item by. |
| Product Type | Dimension | The type of promoted product that this line item will contain. |
| Cost | Currency | The total amount you have spent so far. |
| App Clicks | Whole Number | The number of app install or app open attempts. |
| Card Engagements | Whole Number | The number of card engagements. |
| Clicks | Whole Number | The number of clicks, favorites and other engagements. |
| Engagements | Whole Number | The number of engagements. |
| Follows | Whole Number | The number of follows. |
| Impressions | Whole Number | The number of impressions. |
| Likes | Whole Number | The number of likes. |
| Media Engagements | Whole Number | The number of clicks of media (videos, vines, gifs and images). |
| Media Views | Whole Number | The number of views (autoplay and click) of media (videos, vines, gifs and images). |
| Replies | Whole Number | The number of replies. |
| Retweets | Whole Number | The number of retweets. |
| Unfollows | Whole Number | The number of unfollows. |
| Link Clicks | Whole Number | The number of clicks on a linked URL. |
| Qualified Impressions | Whole Number | The number of qualified impressions. |
| Video 3 second 100pct Views | Whole Number | The total number of vies where at least 3 seconds were played while 100% in view. |
| Video Starts | Whole Number | The number of video playback starts. |
| Video Call to Action Clicks | Whole Number | The number of clicks on the call to action. |
| Video Views | Whole Number | The number of video views. |
| Video Completions | Whole Number | The number of views where at least 100% of the video was viewed. |
| Video Views 25 | Whole Number | The number of views where at least 25% of the video was viewed. |
| Video Views 50 | Whole Number | The number of views where at least 50% of the video was viewed. |
| Video Views 75 | Whole Number | The number of views where at least 75% of the video was viewed. |
| Insert Date | Dimension | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | When needed, distinguishes between Twitter Ads accounts – Contents defined by Alight. |