Twitter Ads | Line Item Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Twitter Ads Line Item dataset. There is a one day lag on Twitter Ads and data is pulled for the previous 30 days. This dataset aligns with the Twitter Ads Line Item Standard Conversion dataset.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name
Type Description
Report Date Date The date the activity occurred.
Campaign Dimension The campaign name.
Campaign ID Dimension The campaign ID.
Line Item Dimension The line item name.
Line Item ID Dimension The line item ID.
Placement Dimension Where ads are displayed.
Objective Dimension How a campaign has been categorized for optimization and billing.
Charge By Dimension The unit to charge this line item by.
Product Type Dimension The type of promoted product that this line item will contain.
Cost Currency The total amount you have spent so far.
App Clicks Whole Number The number of app install or app open attempts.
Card Engagements Whole Number The number of card engagements.
Clicks Whole Number The number of clicks,  favorites and other engagements.
Engagements Whole Number The number of engagements.
Follows Whole Number The number of follows.
Impressions Whole Number The number of impressions.
Likes Whole Number The number of likes.
Media Engagements Whole Number The number of clicks of media (videos, vines, gifs and images).
Media Views Whole Number The number of views (autoplay and click) of media (videos, vines, gifs and images).
Replies Whole Number The number of replies.
Retweets Whole Number The number of retweets.
Unfollows Whole Number The number of unfollows.
Link Clicks Whole Number The number of clicks on a linked URL.
Qualified Impressions Whole Number The number of qualified impressions.
Video 3 second 100pct Views Whole Number The total number of vies where at least 3 seconds were played while 100% in view.
Video Starts Whole Number The number of video playback starts.
Video Call to Action Clicks Whole Number The number of clicks on the call to action.
Video Views Whole Number The number of video views.
Video Completions Whole Number The number of views where at least 100% of the video was viewed.
Video Views 25 Whole Number The number of views where at least 25% of the video was viewed.
Video Views 50 Whole Number The number of views where at least 50% of the video was viewed.
Video Views 75 Whole Number The number of views where at least 75% of the video was viewed.
Insert Date Dimension Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between Twitter Ads accounts – Contents defined by Alight.

 

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