Twitter Ads | Line Item Conversion Standard Dataset
Below are the measures and dimensions Alight Analytics considers standard for Twitter Ads Line Item dataset. There is a one day lag on Twitter Ads and data is pulled for the previous 30 days. This dataset aligns with the Twitter Ads Line Item Standard dataset.
This dataset can be automatically activated without a ticket through Dataset Activation.
|
Field Name
|
Type | Description |
| Report Date | Date | The date the activity occurred. |
| Campaign | Dimension | The campaign name. |
| Campaign ID | Dimension | The campaign ID. |
| Line Item | Dimension | The line item name. |
| Line Item ID | Dimension | The line item ID. |
| Placement | Dimension | Where ads are displayed. |
| Objective | Dimension | How a campaign has been categorized for optimization and billing. |
| Charge By | Dimension | The unit to charge this line item by. |
| Product Type | Dimension | The type of promoted product that this line item will contain. |
| Conversion Name | Dimension | The name of the conversion. |
| Conversions ID | Dimension | The ID of the conversion. |
| Conversion Category | Dimension | The category of the conversion. |
| Conversions | Double Precision | The number of conversions driven by an ad. |
| Insert Date | Dimension | Internal use: when the row was inserted in the table |
| ChannelMix Profile | Dimension | When needed, distinguishes between Twitter Ads accounts – Contents defined by Alight. |