Twitter Ads | Line Item Conversion Standard Dataset

Below are the measures and dimensions Alight Analytics considers standard for Twitter Ads Line Item dataset. There is a one day lag on Twitter Ads and data is pulled for the previous 30 days. This dataset aligns with the Twitter Ads Line Item Standard dataset.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Name
Type Description
Report Date Date The date the activity occurred.
Campaign Dimension The campaign name.
Campaign ID Dimension The campaign ID.
Line Item Dimension The line item name.
Line Item ID Dimension The line item ID.
Placement Dimension Where ads are displayed.
Objective Dimension How a campaign has been categorized for optimization and billing.
Charge By Dimension The unit to charge this line item by.
Product Type Dimension The type of promoted product that this line item will contain.
Conversion Name Dimension The name of the conversion.
Conversions ID Dimension The ID of the conversion.
Conversion Category Dimension The category of the conversion.
Conversions Double Precision The number of conversions driven by an ad.
Insert Date Dimension Internal use: when the row was inserted in the table
ChannelMix Profile Dimension When needed, distinguishes between Twitter Ads accounts – Contents defined by Alight.
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