Instagram Business | Story Insights Standard Dataset
Taylor Nall
Below are the measures and dimensions Alight Analytics considers standard for the Instagram Business Stories dataset. Data will be refreshed every four hours to pick up any new posts and update metrics. Instagram Story data is only available for 24 hours.
| Field Name | Type | Description |
| Report Date | Date | Date when object was posted |
| Story Post Time | Date | Timestamp of when the post was made |
| Data Pull Time | Date | DateTime when object was pulled from API |
| Account ID | Whole Number | Account ID |
| Instagram Business Account ID | Whole Number | Business Account ID |
| Story Object ID | Whole Number | Object ID |
| Caption | Dimension | Caption |
| IG ID | Whole Number | Instagram ID |
| Is Comment Enabled | Boolean | Whether or not comments are enable on object |
| Comments Count | Whole Number | Total number of comments to the story |
| Like Count | Whole Number | Total number of likes to the story |
| Exits | Whole Number | Number of times someone exited the story. |
| Impressions | Whole Number | Total number of times the media object has been seen. |
| Reach | Whole Number | Total number of unique accounts that have seen the media object. |
| Replies | Whole Number | Total number of replies to the story. |
| Taps Forward | Whole Number | Total number of taps to see this story's next photo or video. |
| Taps Back | Whole Number | Total number of taps to see this story's previous photo or video. |
| Media Type | Dimension | Video, Image, etc. |
| Media Product Type | Dimension | Surface where the media is published. Can be AD, FEED, IGTV, or STORY. |
| Swipe Up | Whole Number | Swipe-up enabled |
| Media Url | Dimension | Media URL |
| Permalink | Dimension | Permalink |
| Shortcode | Dimension | Shortcode |
| Thumbnail Url | Dimension | Thumbnail URL |
| Data Source | Dimension | Instagram Business |
| Insert Date | DateTime | Internal use: when the row was inserted into dataset |
| Channelmix Profile | Dimension | When needed, distinguishes between Instagram Business Accounts defined by Alight |