Google Search Ads 360 | Ad Group
Below are the fields that Alight Analytics considers standard for the Google Search Ads 360 | Ad Group dataset. This data is scheduled once a day and pulls the past 30 days by default. Longer refresh windows are available upon request (max 90 days).
Any saved columns SHOULD NOT be included in this dataset but instead be setup in the Google Search Ads 360 | Ad Group Conversion dataset.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field | Field Type | Description |
| Date | DATE | Date of the activity |
| Status | STRING | Ad Group status |
| Device Segment | STRING | Device |
| Account | STRING | Engine account name |
| Account ID | BIGINT | Search Ads engine account ID |
| Account Engine ID | STRING | ID of the account in the external engine account. |
| Account Type | STRING | Engine account type e.g. Google AdWords, Bing Ads |
| Advertiser | STRING | Advertiser name |
| Advertiser ID | BIGINT | Search Ads advertiser ID |
| Campaign | STRING | Campaign name |
| Campaign ID | BIGINT | Search Ads campaign ID |
| Campaign Status | STRING | The status of the campaign |
| Ad Group | STRING | Ad Group name |
| Ad Group ID | BIGINT | Search Ads Ad Group ID |
| Ad Group Status | STRING | The status of the Ad Group |
| Ad Group Engine ID | BIGINT | The Ad Group Engine ID |
| Effective Labels | STRING | All labels; directly assigned OR inheritted |
| Ad Group Label | STRING | The labels assigned to the Ad Group |
| Effective Bid Strategy | STRING | The bid strategy; assigned OR inheritted |
| Impressions | INTEGER | Number of impression |
| Clicks | INTEGER | Number of clicks |
| Cost | FLOAT | Amount spend |
| DFA Transactions | INTEGER | Number of DFA transations |
| DFA Revenue | FLOAT | Amount DFA revenue |
| Adwords Conversions | FLOAT | Number of AdWords conversions |
| Adwords Conversion Value | FLOAT | Amount of AdWords conversion value |
| Adwords View Through Conversions | FLOAT | Number of AdWords view through conversions |
| Search Impression Share | STRING | Google Ads and Bing Ads only. The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. Returned as a number between 0.1 and 1 or, if the share is less than 0.1, the string < 10%. |
| Search Rank Lost Imp. Share | STRING | Google Ads and Bing Ads only. The percentage of time that your ads weren’t shown on the Search Network due to poor Ad Rank. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%. |
| Insert Date | TIMESTAMP | The date the record was inserted to ChannelMix |
| ChannelMix Profile | STRING | The ChannelMix Profile; specific advertiser and agency |