Google Search Ads 360 | Ad Group

Below are the fields that Alight Analytics considers standard for the Google Search Ads 360 | Ad Group dataset.  This data is scheduled once a day and pulls the past 30 days by default.  Longer refresh windows are available upon request (max 90 days).

Any saved columns SHOULD NOT be included in this dataset but instead be setup in the Google Search Ads 360 | Ad Group Conversion dataset.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Field Type Description
Date DATE Date of the activity
Status STRING Ad Group status
Device Segment STRING Device
Account STRING Engine account name
Account ID BIGINT Search Ads engine account ID
Account Engine ID STRING ID of the account in the external engine account.
Account Type STRING Engine account type e.g. Google AdWords, Bing Ads
Advertiser STRING Advertiser name
Advertiser ID BIGINT Search Ads advertiser ID
Campaign STRING Campaign name
Campaign ID BIGINT Search Ads campaign ID
Campaign Status STRING The status of the campaign
Ad Group STRING Ad Group name
Ad Group ID BIGINT Search Ads Ad Group ID
Ad Group Status STRING The status of the Ad Group
Ad Group Engine ID BIGINT The Ad Group Engine ID
Effective Labels STRING All labels; directly assigned OR inheritted
Ad Group Label STRING The labels assigned to the Ad Group
Effective Bid Strategy STRING The bid strategy; assigned OR inheritted
Impressions INTEGER Number of impression
Clicks INTEGER Number of clicks
Cost FLOAT Amount spend
DFA Transactions INTEGER Number of DFA transations
DFA Revenue FLOAT Amount DFA revenue
Adwords Conversions FLOAT Number of AdWords conversions
Adwords Conversion Value FLOAT Amount of AdWords conversion value
Adwords View Through Conversions FLOAT Number of AdWords view through conversions
Search Impression Share STRING Google Ads and Bing Ads only. The impressions you have received on the Search Network divided by the estimated number of impressions you were eligible to receive. Returned as a number between 0.1 and 1 or, if the share is less than 0.1, the string < 10%.
Search Rank Lost Imp. Share STRING Google Ads and Bing Ads only. The percentage of time that your ads weren’t shown on the Search Network due to poor Ad Rank. Returned as a number between 0 and 0.9 or, if the share is greater than 0.9, as a string > 90%.
Insert Date TIMESTAMP The date the record was inserted to ChannelMix
ChannelMix Profile STRING The ChannelMix Profile; specific advertiser and agency
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