Google Search Ads 360 | Ad Group Conversion
Below are the fields that Alight Analytics considers standard for the Google Search Ads 360 | Ad Group Conversion dataset. This data is scheduled once a day and pulls the past 30 days by default. Longer refresh windows are available upon request (max 90 days).
Saved columns should be specified upon request and will appear as values under the conversion name field.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field | Data Type | Description |
| Date | DATE | Date of the conversion |
| Status | STRING | Ad Group status |
| Device Segment | STRING | Device |
| Account | STRING | Engine account name |
| Account ID | BIGINT | Search Ads engine account ID |
| Account Type | STRING | Engine account type e.g. Google AdWords, Bing Ads |
| Advertiser | STRING | Advertiser name |
| Advertiser ID | BIGINT | Search Ads advertiser ID |
| Campaign | STRING | Campaign name |
| Campaign ID | BIGINT | Search Ads campaign ID |
| Campaign Status | STRING | The status of the campaign |
| Ad Group | STRING | Ad Group name |
| Ad Group ID | BIGINT | Search Ads Ad Group ID |
| Ad Group Status | STRING | The status of the Ad Group |
| Ad Group Engine ID | BIGINT | The Ad Group Engine ID |
| Effective Labels | STRING | All labels; directly assigned OR inheritted |
| Ad Group Label | STRING | The labels assigned to the Ad Group |
| Effective Bid Strategy | STRING | The bid strategy; assigned OR inheritted |
| Conversion Name | STRING | The names of any saved columns |
| Conversions | FLOAT | The values for any saved columns |
| Insert Date | TIMESTAMP | The date the record was inserted to ChannelMix |
| ChannelMix Profile | STRING | The ChannelMix Profile; specific advertiser and agency |