Google Search Ads 360 | Ad Group Conversion

Below are the fields that Alight Analytics considers standard for the Google Search Ads 360 | Ad Group Conversion dataset.  This data is scheduled once a day and pulls the past 30 days by default.  Longer refresh windows are available upon request (max 90 days).

Saved columns should be specified upon request and will appear as values under the conversion name field.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Data Type Description
Date DATE Date of the conversion
Status STRING Ad Group status
Device Segment STRING Device
Account STRING Engine account name
Account ID BIGINT Search Ads engine account ID
Account Type STRING Engine account type e.g. Google AdWords, Bing Ads
Advertiser STRING Advertiser name
Advertiser ID BIGINT Search Ads advertiser ID
Campaign STRING Campaign name
Campaign ID BIGINT Search Ads campaign ID
Campaign Status STRING The status of the campaign
Ad Group STRING Ad Group name
Ad Group ID BIGINT Search Ads Ad Group ID
Ad Group Status STRING The status of the Ad Group
Ad Group Engine ID BIGINT The Ad Group Engine ID
Effective Labels STRING All labels; directly assigned OR inheritted
Ad Group Label STRING The labels assigned to the Ad Group
Effective Bid Strategy STRING The bid strategy; assigned OR inheritted
Conversion Name STRING The names of any saved columns
Conversions FLOAT The values for any saved columns
Insert Date TIMESTAMP The date the record was inserted to ChannelMix
ChannelMix Profile STRING The ChannelMix Profile; specific advertiser and agency
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