Google Search Ads 360 | Keyword
Below are the fields that Alight Analytics considers standard for the Google Search Ads 360 | Keyword dataset. This data is scheduled once a day and pulls the past 30 days by default. Longer refresh windows are available upon request (max 90 days).
Any saved columns SHOULD NOT be included in this dataset but instead be setup in the Google Search Ads 360 | Keyword Conversion dataset.
This dataset can be automatically activated without a ticket through Dataset Activation.
Field | Data Type | Description |
Date | DATE | Date of the conversion |
Status | STRING | Ad Group status |
Device Segment | STRING | Device |
Account | STRING | Engine account name |
Account ID | BIGINT | Search Ads engine account ID |
Account Engine ID | STRING | ID of the account in the external engine account |
Account Type | STRING | Engine account type e.g. Google AdWords, Bing Ads |
Advertiser | STRING | Advertiser name |
Advertiser ID | BIGINT | Search Ads advertiser ID |
Campaign | STRING | Campaign name |
Campaign ID | BIGINT | Search Ads campaign ID |
Campaign Status | STRING | The status of the campaign |
Adgroup | STRING | Ad Group name |
Adgroup ID | BIGINT | Search Ads Ad Group ID |
Adgroup Status | STRING | The status of the Ad Group |
Keyword | STRING | The keyword |
Keyword ID | BIGINT | DS keyword ID. A value of 0 indicates that the keyword is unattributed. |
Keyword Match Type | STRING | Keyword match type: Broad, Exact, Phrase, or Content. |
Keyword Engine ID | BIGINT | The keyword Engine ID |
Effective Labels | STRING | All labels; directly assigned OR inheritted |
Keyword Label | STRING | The labels assigned to the keyword |
Effective Bid Strategy | STRING | The bid strategy; assigned OR inheritted |
Keyword Landing Page | STRING | The final URL that a user would visit after clicking on your ad. |
Keyword Max CPC | FLOAT | Max amount you set for this keyword; overrided Ad Group Max CPC |
Keyword Max Bid | FLOAT | If this keyword is managed by a DS bid strategy, the bid strategy will never raise bids above this limit. |
Keyword Max Bid | FLOAT | If this keyword is managed by a DS bid strategy, the bid strategy will never lower bids below this limit. |
Impressions | INTEGER | Number of impression |
Clicks | INTEGER | Number of clicks |
Cost | FLOAT | Amount spend |
DFA Transactions | INTEGER | Number of DFA transations |
DFA Revenue | FLOAT | Amount DFA revenue |
Adwords Conversions | FLOAT | Number of AdWords conversions |
Adwords Conversion Value | FLOAT | Amount of AdWords conversion value |
Adwords View Through Conversions | FLOAT | Number of AdWords view through conversions |
Insert Date | TIMESTAMP | The date the record was inserted to ChannelMix |
ChannelMix Profile | STRING | The ChannelMix Profile; specific advertiser and agency |