Google Search Ads 360 | Keyword – ChannelMix

Below are the fields that Alight Analytics considers standard for the Google Search Ads 360 | Keyword dataset. This data is scheduled once a day and pulls the past 30 days by default. Longer refresh windows are available upon request (max 90 days).

Any saved columns SHOULD NOT be included in this dataset but instead be setup in the Google Search Ads 360 | Keyword Conversion dataset.

This dataset can be automatically activated without a ticket through Dataset Activation.

Field	Data Type	Description
Date	DATE	Date of the conversion
Status	STRING	Ad Group status
Device Segment	STRING	Device
Account	STRING	Engine account name
Account ID	BIGINT	Search Ads engine account ID
Account Engine ID	STRING	ID of the account in the external engine account
Account Type	STRING	Engine account type e.g. Google AdWords, Bing Ads
Advertiser	STRING	Advertiser name
Advertiser ID	BIGINT	Search Ads advertiser ID
Campaign	STRING	Campaign name
Campaign ID	BIGINT	Search Ads campaign ID
Campaign Status	STRING	The status of the campaign
Adgroup	STRING	Ad Group name
Adgroup ID	BIGINT	Search Ads Ad Group ID
Adgroup Status	STRING	The status of the Ad Group
Keyword	STRING	The keyword
Keyword ID	BIGINT	DS keyword ID. A value of 0 indicates that the keyword is unattributed.
Keyword Match Type	STRING	Keyword match type: Broad, Exact, Phrase, or Content.
Keyword Engine ID	BIGINT	The keyword Engine ID
Effective Labels	STRING	All labels; directly assigned OR inheritted
Keyword Label	STRING	The labels assigned to the keyword
Effective Bid Strategy	STRING	The bid strategy; assigned OR inheritted
Keyword Landing Page	STRING	The final URL that a user would visit after clicking on your ad.
Keyword Max CPC	FLOAT	Max amount you set for this keyword; overrided Ad Group Max CPC
Keyword Max Bid	FLOAT	If this keyword is managed by a DS bid strategy, the bid strategy will never raise bids above this limit.
Keyword Max Bid	FLOAT	If this keyword is managed by a DS bid strategy, the bid strategy will never lower bids below this limit.
Impressions	INTEGER	Number of impression
Clicks	INTEGER	Number of clicks
Cost	FLOAT	Amount spend
DFA Transactions	INTEGER	Number of DFA transations
DFA Revenue	FLOAT	Amount DFA revenue
Adwords Conversions	FLOAT	Number of AdWords conversions
Adwords Conversion Value	FLOAT	Amount of AdWords conversion value
Adwords View Through Conversions	FLOAT	Number of AdWords view through conversions
Insert Date	TIMESTAMP	The date the record was inserted to ChannelMix
ChannelMix Profile	STRING	The ChannelMix Profile; specific advertiser and agency

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