Google Search Ads 360 | Keyword Conversion

Below are the fields that Alight Analytics considers standard for the Google Search Ads 360 | Keyword Conversion dataset.  This data is scheduled once a day and pulls the past 30 days by default.  Longer refresh windows are available upon request (max 90 days).

This dataset can be automatically activated without a ticket through Dataset Activation.

Field Data Type Description
Date DATE Date of the conversion
Status STRING Ad Group status
Device Segment STRING Device
Account STRING Engine account name
Account ID BIGINT Search Ads engine account ID
Account Type STRING Engine account type e.g. Google AdWords, Bing Ads
Advertiser STRING Advertiser name
Advertiser ID BIGINT Search Ads advertiser ID
Campaign STRING Campaign name
Campaign ID BIGINT Search Ads campaign ID
Campaign Status STRING The status of the campaign
Adgroup STRING Ad Group name
Adgroup ID BIGINT Search Ads Ad Group ID
Adgroup Status STRING The status of the Ad Group
Keyword STRING The keyword
Keyword ID BIGINT DS keyword ID. A value of 0 indicates that the keyword is unattributed.
Keyword Match Type STRING Keyword match type: Broad, Exact, Phrase, or Content.
Keyword Engine ID BIGINT The keyword Engine ID
Effective Labels STRING All labels; directly assigned OR inheritted
Keyword Label STRING The labels assigned to the keyword
Effective Bid Strategy STRING The bid strategy; assigned OR inheritted
Keyword Landing Page STRING The final URL that a user would visit after clicking on your ad.
Conversion Name STRING The names of any saved columns
Conversions FLOAT The values for any saved columns
Insert Date TIMESTAMP The date the record was inserted to ChannelMix
ChannelMix Profile STRING The ChannelMix Profile; specific advertiser and agency
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