Google Search Ads 360 | Keyword Conversion
Below are the fields that Alight Analytics considers standard for the Google Search Ads 360 | Keyword Conversion dataset. This data is scheduled once a day and pulls the past 30 days by default. Longer refresh windows are available upon request (max 90 days).
This dataset can be automatically activated without a ticket through Dataset Activation.
Field | Data Type | Description |
Date | DATE | Date of the conversion |
Status | STRING | Ad Group status |
Device Segment | STRING | Device |
Account | STRING | Engine account name |
Account ID | BIGINT | Search Ads engine account ID |
Account Type | STRING | Engine account type e.g. Google AdWords, Bing Ads |
Advertiser | STRING | Advertiser name |
Advertiser ID | BIGINT | Search Ads advertiser ID |
Campaign | STRING | Campaign name |
Campaign ID | BIGINT | Search Ads campaign ID |
Campaign Status | STRING | The status of the campaign |
Adgroup | STRING | Ad Group name |
Adgroup ID | BIGINT | Search Ads Ad Group ID |
Adgroup Status | STRING | The status of the Ad Group |
Keyword | STRING | The keyword |
Keyword ID | BIGINT | DS keyword ID. A value of 0 indicates that the keyword is unattributed. |
Keyword Match Type | STRING | Keyword match type: Broad, Exact, Phrase, or Content. |
Keyword Engine ID | BIGINT | The keyword Engine ID |
Effective Labels | STRING | All labels; directly assigned OR inheritted |
Keyword Label | STRING | The labels assigned to the keyword |
Effective Bid Strategy | STRING | The bid strategy; assigned OR inheritted |
Keyword Landing Page | STRING | The final URL that a user would visit after clicking on your ad. |
Conversion Name | STRING | The names of any saved columns |
Conversions | FLOAT | The values for any saved columns |
Insert Date | TIMESTAMP | The date the record was inserted to ChannelMix |
ChannelMix Profile | STRING | The ChannelMix Profile; specific advertiser and agency |