Google Search Ads 360 | Ad
Below are the fields that Alight Analytics considers standard for the Google Search Ads 360 | Ad dataset. This data is scheduled once a day and pulls the past 30 days by default. Longer refresh windows are available upon request (max 90 days).
Any saved columns SHOULD NOT be included in this dataset but instead be setup in the Google Search Ads 360 | Ad Conversion dataset.
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field | Data Type | Description |
| Date | DATE | Date of the conversion |
| Status | STRING | Ad Group status |
| Device Segment | STRING | Device |
| Account | STRING | Engine account name |
| Account ID | BIGINT | Search Ads engine account ID |
| Account Engine ID | STRING | ID of the account in the external engine account. |
| Account Type | STRING | Engine account type e.g. Google AdWords, Bing Ads |
| Advertiser | STRING | Advertiser name |
| Advertiser ID | BIGINT | Search Ads advertiser ID |
| Campaign | STRING | Campaign name |
| Campaign ID | BIGINT | Search Ads campaign ID |
| Campaign Status | STRING | The status of the campaign |
| Adgroup | STRING | Ad Group name |
| Adgroup ID | BIGINT | Search Ads Ad Group ID |
| Adgroup Status | STRING | The status of the Ad Group |
| Ad | STRING | The Ad name |
| Ad ID | BIGINT | The Ad ID |
| Ad Engine ID | BIGINT | ID of the ad in the external engine account. |
| Ad Headline | STRING | Ad Headline |
| Ad Headline 2 | STRING | Ad Headline 2; not available for some engines |
| Ad Headline 3 | STRING | Ad Headline 3; not available for some engines |
| Ad Description 1 | STRING | Ad Description 1; not available for some engines |
| Ad Description 2 | STRING | Ad Description 2; not available for some engines |
| Ad Display URL | STRING | Ad Display URL |
| Ad Landing Page | STRING | Ad Landing Page |
| Ad Type | STRING | Text, Product, Dynamic search, Mobile app install, Call-Only, Expanded text, or Expanded dynamic search. |
| Ad Promotion Line | STRING | A short promotional message for a product ad. |
| Effective Labels | STRING | All labels; directly assigned OR inheritted |
| Ad Label | STRING | The labels assigned to the Ad |
| Impressions | INTEGER | Number of impression |
| Clicks | INTEGER | Number of clicks |
| Cost | FLOAT | Amount spend |
| DFA Transactions | INTEGER | Number of DFA transations |
| DFA Revenue | FLOAT | Amount DFA revenue |
| Adwords Conversions | FLOAT | Number of AdWords conversions |
| Adwords Conversion Value | FLOAT | Amount of AdWords conversion value |
| Adwords View Through Conversions | FLOAT | Number of AdWords view through conversions |
| Insert Date | TIMESTAMP | The date the record was inserted to ChannelMix |
| ChannelMix Profile | STRING | The ChannelMix Profile; specific advertiser and agency |