Google Search Ads 360 | Ad Conversion
Below are the fields that Alight Analytics considers standard for the Google Search Ads 360 | Ad Conversion dataset. This data is scheduled once a day and pulls the past 30 days by default. Longer refresh windows are available upon request (max 90 days).
This dataset can be automatically activated without a ticket through Dataset Activation.
| Field | Data Type | Description |
| Date | DATE | Date of the conversion |
| Status | STRING | Ad Group status |
| Device Segment | STRING | Device |
| Account | STRING | Engine account name |
| Account ID | BIGINT | Search Ads engine account ID |
| Account Type | STRING | Engine account type e.g. Google AdWords, Bing Ads |
| Advertiser | STRING | Advertiser name |
| Advertiser ID | BIGINT | Search Ads advertiser ID |
| Campaign | STRING | Campaign name |
| Campaign ID | BIGINT | Search Ads campaign ID |
| Campaign Status | STRING | The status of the campaign |
| Adgroup | STRING | Ad Group name |
| Adgroup ID | BIGINT | Search Ads Ad Group ID |
| Adgroup Status | STRING | The status of the Ad Group |
| Ad | STRING | The Ad name |
| Ad ID | BIGINT | The Ad ID |
| Ad Engine ID | BIGINT | ID of the ad in the external engine account. |
| Ad Headline | STRING | Ad Headline |
| Ad Headline 2 | STRING | Ad Headline 2; not available for some engines |
| Ad Headline 3 | STRING | Ad Headline 3; not available for some engines |
| Ad Description 1 | STRING | Ad Description 1; not available for some engines |
| Ad Description 2 | STRING | Ad Description 2; not available for some engines |
| Ad Display URL | STRING | Ad Display URL |
| Ad Landing Page | STRING | Ad Landing Page |
| Ad Type | STRING | Text, Product, Dynamic search, Mobile app install, Call-Only, Expanded text, or Expanded dynamic search. |
| Ad Promotion Line | STRING | A short promotional message for a product ad. |
| Effective Labels | STRING | All labels; directly assigned OR inheritted |
| Ad Label | STRING | The labels assigned to the Ad |
| Conversion Name | STRING | The names of any saved columns |
| Conversions | FLOAT | The values for any saved columns |
| Insert Date | TIMESTAMP | The date the record was inserted to ChannelMix |
| ChannelMix Profile | STRING | The ChannelMix Profile; specific advertiser and agency |